London - Ad-supported music service We7 has officially launched its full offering, which includes over 3 million tracks from all the major labels and many independents. The site offers on-demand, unlimited access to tracks, which are accompanied by both audio and digital advertising -- proceeds from which are split between artists, copyright holders and We7.

London - U.K.-based ad-supported music service We7 has announced plans to shift away from providing free song downloads and towards free, ad-supported music streaming, Music Ally reports. The company told customers in an email that it will eliminate its ad-supported download feature altogether for non-U.K. users, and that the ads embedded on its downloads will no longer be removable after 28 days. "There are many reasons as to why we have taken these steps but the main one is simple economics, as we strive to focus upon the UK to build and deliver an outstanding music experience," We7 wrote in the email.

London - We7, a U.K.-based, ad-supported digital music service, said on Tuesday that it has signed a license deal with independent digital music distributor The Orchard (NASD: ORCD). Under the deal, The Orchard's more than 1.3 million tracks will be available on We7 via ad-funded, on-demand streaming and downloads, as well as for-pay MP3 downloads. We7 also has deals with major labels EMI, Sony BMG and Warner Music Group.

New York - Warner Music Group (NYSE: WMG) announced that it has signed new agreements with Microsoft's Xbox Live Marketplace and U.K. digital retailer We7, to sell music videos and DRM-free MP3 downloads, respectively. Videos from WMG artists will be available to the 12 million worldwide Xbox Live members for download and viewing on their televisions via the game console. The ad-supported We7 service, which also offers tracks for purchase and download, will offer WMG tracks beginning in October; the company has a similar deal with Sony BMG.

London - We7, a digital music service co-founded by musician Peter Gabriel that offers ad-supported free downloads, has announced a licensing deal with Sony BMG, but for its forthcoming ad-supported streaming service -- not for downloads. "(The labels) have come a long way since this time last year and feel comfortable with streaming, but still have a few more hurdles to jump before they are fully comfortable with downloads. It will get there, and probably at an accelerated pace during 2008 and early 2009," We7 CEO Steve Purdham told Music Ally.

London - We7, a new free, ad-supported music download service backed by musician Peter Gabriel, announced that V2 Records is the first to sign on to its service. The deal will make songs from artists including Bloc Party, Stereophonics and Cold War Kids available for free download to anyone willing to listen to targeted ads grafted onto the tracks. The ads disappear after several listens.

London - Musician Peter Gabriel has announced the launch of a new digital music venture, We7, that will offer free, ad-supported music downloads free of digital rights management (DRM).