Web Video Game

News Corp Acquires Web Video Game Network IGN for $650 Million

Authored by Mark Hefflinger on September 8, 2005 - 4:55am.
New York -- Adding to a recent string of online acquisitions, Aussie media tycoon Rupert Murdoch's News Corporation announced on Thursday that its Fox Interactive Media unit has acquired IGN Entertainment, a video game news and information network, for $650 million in cash. San Francisco-based IGN claims 28 million users for its network of video game and other entertainment-related sites, which includes IGN.com, Rotten Tomatoes, AskMen.com, GameSpy and FilePlanet. The newly formed Fox Interactive Media also recently acquired social networking site MySpace.com parent Intermix for $580 million, and online sports news provider Scout Media for an undisclosed sum; News Corp. has also been rumored to be in talks to acquire Internet video search index Blinkx. News Corp. said the IGN buy will increase its U.S. Web traffic to 70 million unique monthly users, making it the fifth most-trafficked presence on the Web, and fourth-largest in terms of monthly page impressions.