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Weekend Read

Weekend Read: Does Steve Jobs Hate Poor People?

Authored by Scott Goldberg on March 30, 2007 - 3:59pm.
Steve Jobs Headshot Here’s a lesson from The Steve Jobs School of Marketing: You need to get rich people to buy your stuff if you want to sell a lot shizznit.  What’s with this dude and expensive gear?  Well the answer’s pretty easy: You can’t claim something’s new and cool if it doesn’t cost a shit load, correct?
tags: Marketing | Apple | Wii | PS3 | Steve Jobs | Analysis | Scott Goldberg | Weekend Read |

Weekend Read: The YouTube Video Awards – The Cream of the Crop?

Authored by Ty Clancey on March 30, 2007 - 2:53pm.
YouTube Video Awards Yesterday my friend Lonny sent me a link to the winners of the 2006 YouTube Video Awards.  He'd gotten all riled up over the OK Go music video Here It Goes Again, which had won the award for Most Creative, deservedly.  After tersely berating Lonny for not having seen the treadmill dancing viral clip that circled the net seven months ago, I anxiously moved on to the other awards, most eagerly Best Comedy.
tags: Internet | Video | Marketing | YouTube | UGC | User-Generated Content | Ty Clancey | Weekend Read |

Weekend Read: Apple & The Art of Good Timing

Authored by Scott Goldberg on March 23, 2007 - 5:12pm.
2001 iPod What’s the definition of success?  Try this: When the name of your product becomes synonymous with the product category itself, the way a DVR is a TiVo, or a tissue is Kleenex, or a dork is Donald Trump.  That’s what the National Music Publishers Association did for Apple in New York federal court yesterday, calling XM’s “XM+MP3” radio recording device “iPod-like.” It’s nothing new, I know, but these little portable devices that play music are called iPods.  Just like those mobile devices you carry to make phone calls are “cell phones.”
tags: Marketing | Apple | NMPA | Scott Goldberg | Weekend Read |