Westinghouse Digital

Westinghouse Digital, AdtekMedia to Expand Gas Pump Ad Network

Authored by Mark Hefflinger on April 23, 2007 - 2:38pm.

Santa Fe Springs, Calif. - Westinghouse Digital, the fourth-largest manufacturer of LCD TVs in the U.S., announced on Monday an agreement with AdtekMedia, the operator of an out-of-home digital advertising network. Under the deal, Westinghouse Digital will build and install displays at over 75,000 gas station pumps serviced by AdtekMedia's PumpTop TV narrowcast network, which deliver news content and advertising to consumers as they fuel their vehicles.