Redwood City, Calif. - Electronic Arts has launched a new sub-brand, EA Sports Freestyle, which will target what it says is the growing casual sports games audience. The label will publish at least three new games in the next 12 months, including an arcade-style boxing game called "FaceBreaker," and a title for Wii Fit, the new balance board accessory for the Nintendo Wii.

Tokyo - Sales of video game hardware and software rose 10% to an all-time high of $6.3 billion in 2007, propelled by Nintendo's Wii and DS devices, according to data compiled by Japanese game magazine publisher Enterbrain, the Associated Press reported.

Los Angeles - At E3 on Wednesday, Nintendo introduced three new controllers for its Wii game console, including a "balance board" peripheral that gamers will use with a new fitness title called "Wii Fit."