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WomenSk*rt: "Digg for Chicks"Authored by Guy Kawasaki on March 24, 2008 - 5:55am.
Spotlight: NeoEdge Draws Female Gamers with Ad-Supported PC GamesAuthored by Scott Goldberg on March 2, 2007 - 12:35pm.
 The video game industry has spent a lot of time researching women gamers with the hope of luring new customers. It’s no secret the common view of the industry is one dominated by 12-35 year old males. The industry’s size – $30 billion – is impressive considering it has not adequately tapped 50% of its potential customer base. This year is shaping up as one in which developers hope to bridge the gender gap.
tags: Games | Casual Games | PC Games | Women | Scott Goldberg | Hovr | Ad-supported Games | NeoEdge |
Why the NFL Struggles to Attract Female FansAuthored by Scott Goldberg on December 5, 2006 - 3:10am.
 At the Reuters Media Summit in New York last week, NFL commissioner Roger Goodell discussed the importance of attracting more female fans, though no specific strategies were offered. "It's a very big initiative," he said. "(Women) fans want to be treated as real fans because they love the game and they understand the game and they want to have the opportunity to experience the game just as anyone else does."There is good reason for the NFL to emphasize the importance of a female audience to its bottom line. NASCAR has managed to attract a sizeable female following of its own – 42% of the fan base, according to an ESPN poll conducted over 12 months. And according to a Nielsen Media Research figure from 2003, the NFL could only claim 33% of its audience as female. Online Publishing Firm Real Girls Media Network Lands $6 MillionAuthored by Mark Hefflinger on November 16, 2006 - 3:33pm.
San Francisco - Real Girls Media Network (RGM), an online publishing company that combines editorial, user-generated content and community, announced on Thursday that it has raised $6 million in its first venture capital round, from 3i and WaldenVC.
tags: Deals | Internet | VC | Online Publishing | Social Networking | Women | 3i | UGC | RGM | WaldenVC |
LA GAMES: Online Games About to Take Off as a Mass MediumAuthored by Jay Baage on November 7, 2006 - 1:29pm.
[Coverage from the 2006 LA Games Conference] UPDATED. Electronic games are not just for teenage boys anymore. Women, both younger and older, are playing more online games. “The money right now, however, is still in console games like Playstation 2 and Xbox”, says Mike Vorhaus, Managing Director, Frank N. Magid Associates, Inc.
Girl Gamer Team Frag Dolls Help Industry Grow Up(ward)Authored by Scott Goldberg on October 24, 2006 - 11:48am.
 First there were the 007 games on Nintendo 64, which I played extensively in my senior year of high school. The benchmark on video game quality was set during that period: if I play a game 6 hours a day, I'm addicted in the worst, most hopeless way. There are few other addictions that occupy your time as relentlessly as video gaming. You suffer sleepless nights and the fabled “Video Game Eyes” – a state of appearance that falls somewhere between a 3-night bender in Vegas and reconstructive surgery.
Report: 56% of 117 Million U.S. Active Gamers Play Online; 64% are WomenAuthored by Mark Hefflinger on October 5, 2006 - 3:34pm.
Los Angeles - A new report estimates that there are 117 million active games (defined as those who play upwards of five hours per week) in the U.S., more than half of whom (56%) play online games. Of all online gamers, the report from Nielsen Entertainment found that 64% are women. While teenagers still comprise the largest share of online gamers (40%), Nielsen found that 8%, or nearly 15 million active gamers, are 45 or older.
Study: Fewer Women-Managed Companies Landing Venture CapitalAuthored by Mark Hefflinger on August 16, 2006 - 5:45pm.
San Francisco - The percentage of venture-backed companies with at least one woman in top management sunk to its lowest level in a decade during the first half of 2006, according to figures released on Wednesday by Dow Jones VentureOne.
Slingo Launches Social Networking Features on Casual Games SiteAuthored by Mark Hefflinger on July 21, 2006 - 10:26am.
Hackensack, N.J. - Online casual games provider Slingo.com announced on Friday the launch of a social networking component geared towards women, who represent nearly 80% of game players on its site.
tags: Games | Launches | Internet | Casual Games | Social Networking | Games Launches | Women | Slingo |
Survey: Majority of Women Make at Least Half of Calls on Cell PhonesAuthored by Mark Hefflinger on July 20, 2006 - 12:54pm.
Reston, Va. - More than 50% of women now make at least half of their calls from their wireless phones, according to a new survey by Sprint Nextel. The company also said that women (37%) are more likely than men (30%) to want their phone within reach 24 hours a day. Seventy percent of women say they text message with family members, and 61% say they take pictures of their family with a camera phone. Women are also more interested in ring tones than men, and are more likely to use ring tones to personalize their phones.
Report: Women Account for 65% of Mobile Game RevenuesAuthored by Mark Hefflinger on June 26, 2006 - 1:31pm.
San Francisco - Sixty-five percent of mobile game revenue is generated by women, who favor puzzle and strategy games above other options, according to a report from market research firm Telephia.
tags: Games | Mobile | Mobile Games | Marketing | Reports | Metrics | Commerce | Telephia | Women | Mobile Commerce |
Verizon to Host $100,000 Video Game Tournament for WomenAuthored by Mark Hefflinger on June 1, 2006 - 1:25pm.
New York - Verizon announced on Thursday that it has partnered with PMS Clan (Pandora's Mighty Soldiers), an all-female competitive online video game league, to launch the $100,000 Verizon FiOS Grand Tournament.
Martha Stewart Plans Online Social Networking Site for WomenAuthored by Mark Hefflinger on May 24, 2006 - 7:24pm.
New York - Martha Stewart's online company is planning to launch a social networking site similar to MySpace, but that will cater to women ages 25-45, Reuters reported.
Report: Women Out-Shop Men Online for First Time During HolidaysAuthored by Mark Hefflinger on January 20, 2006 - 2:44am.
Herndon, Va. - For the first time since the inception of online retailing a decade ago, more women than men purchased items online during the 2005 holiday shopping season, according to a new study by WebSurveyor. The firm said that the data is part of a larger trend that has seen the Internet transform from a male-dominated shopping bastion into one that must take into account the buying preferences of women. Among the key findings, women out-shopped men in every age category, including 75% of women in the 31-40 year-old age group who called the Internet their preferred purchasing method. "As a result of this, many online retailers must now consider transforming themselves from male-oriented 'hunter' sites to female-oriented 'gatherer' sites that provide a richer online purchasing experience," said WebSurveyor.
Study: Nearly 70% of Ringtones Purchased by WomenAuthored by Mark Hefflinger on November 9, 2005 - 9:21am.
San Francisco - Nearly 70% of all ringtones downloaded are purchased by women, according to a new study by San Francisco-based Telephia, a provider of performance measurement information to the mobile industry. During the most recent quarter, 69% of mobile ringtones were bought by women, compared with just 31% by men. Overall, more than 9% of the wireless population purchased a ringtone during the period. The top five ringtones last quarter included "Hollaback Girl" by Gwen Stefani, "Don't Cha" by The Pussycat Dolls, "Let Me Hold You" by Bow Wow & Omarion, "Just A Lil' Bit" by 50 Cent and "We Belong Together" by Mariah Carey.
Report: Men and Women Surf Internet in Very Different WaysAuthored by Mark Hefflinger on September 9, 2005 - 4:26am.
Cambridge, Mass. -- According to a new report by market analysis firm Forrester called "Men are from CNet, Women are from iVillage", men and women surf the Internet in markedly different ways. The report found that men go online mostly to find news, magazines and career information, while women prefer to spend their time playing games, sharing photos and shopping. Furthermore, men are more likely to research financial data online, while women are more interested in saving money, downloading coupons and seeking out bargains. Forrester also found that men, on average, spend about 6.7 hours online every week, while women spend about 5.3 hours on the Internet per week.
Report: Women Purchase 60% of All Cell Phone Games SoldAuthored by Mark Hefflinger on June 6, 2005 - 10:53am.
San Francisco -- Women are purchasing more cell phone games than men, according to a survey of 30,000 mobile phone bills conducted by San Francisco-based market research firm Telephia. During the three months of February through April 2005, Telephia estimates 6.3 million people -- or 3.5% of the 180 million cell phone users in the U.S. -- purchased at least one mobile game. While women make up roughly half of U.S. cell phone owners, the firm found they purchased 60% of all mobile games. Among game titles, publisher Jamdat Mobile's "Downtown Texas Hold'em," "Tetris," "Bejeweled" and "Bowling" were the top sellers. Telephia found that while the puzzle game "Bejeweled" attracted three times as many purchases from women, "Buzztime" -- a trivia game popular in sports bars -- was purchased by twice as many men as women.
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