Women-FocusedWomen-Focused Mobile Firm LimeLife Raises $10 MillionAuthored by Mark Hefflinger on March 29, 2006 - 9:46am.
Menlo Park, Calif. - LimeLife, a publisher of mobile software aimed exclusively at women, said on Tuesday that it has raised $10 million in its second round of funding, led by U.S. Venture Partners. Other previous investors, including Rustic Canyon Partners, i-Hatch Ventures and Monitor Ventures, also participated. LimeLife's products target the growing number of women downloading both casual gaming and mobile entertainment applications. They are currently distributed through the company's relationships with wireless carriers such as Cingular, Verizon Wireless and Sprint, with T-Mobile soon to be added to that list.
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