UK
The ‘virtual fashion game’ Miss Bimbo has picked up a lot of press - Google News UK
was the second ranked site receiving up traffic from the search term
‘miss bimbo’ last week. The website allows users to create a virtual
"bimbo" and compete against other players to earn “bimbo dollars” by
making her as attractive and famous as possible. The controversy
surrounds the activities the characters participate in, which range
from partying and purchasing new clothes, to breast enlargement and
weight loss using diet pills. The latter activity sparked so much
outrage that the site has now removed the functionality from the game.
Authored by Robin Goad on March 27, 2008 - 5:52am.
UK Internet traffic to online video websites increased by 178%
between February 2007 and 2008. A Hitwise custom category of the top 25
video websites in the UK accounted for 2.22% of all UK Internet visits
in February 2008, equivalent for one in every 45 Internet visits last
month.
Authored by Robin Goad on February 19, 2008 - 6:34am.
The Brit Awards take place tomorrow evening and there are three awards up for the public vote:
best British Breakthrough Act, best British Live Act, and best British
Single. The latter is tricky to analyze using search data, but I
thought I’d have a look at the first two. The chart below illustrates
weekly UK Internet searches for the five acts nominated for British
Breakthrough Act in the weeks since the nominations were announced.
Authored by Robin Goad on February 12, 2008 - 8:25am.
“Camden Town is burning down” claimed Amy Winehouse during her Grammy acceptance speech and, unfortunately, parts of it actually were.
The fire that ravaged through Camden Market at the weekend received a
lot of coverage in the press, and as a result searches for ‘camden’
increased by 250% last week. The top two destinations for searchers
were the Camden Lock Market homepage and the Camden local government
page, both of which experienced a significant spike in traffic on
Sunday.
Authored by Robin Goad on February 5, 2008 - 11:07am.
Following on Heather’s
post, I wanted to share some UK data on the proposed Yahoo! and
Microsoft deal. First up: webmail services, and as the chart below
illustrates, Microsoft has a dominant market share with its Hotmail
service. While Gmail (GoogleMail in the UK) has gained some traction,
its market share has been flat for the last few months. Last week the
combined market share of the Microsoft and Yahoo! services was 13 times
that of Google.
Authored by Robin Goad on January 29, 2008 - 9:49am.
UK Internet traffic to newspaper websites reached its highest level
in over two years last week off the back of a number of big news
stories. For the week ending 26 January 2008, 1.48% of all UK Internet
visits went to websites in Hitwise’s News and Media – Print category,
which includes the websites of national, local and international
newspapers, as well as print magazines and trade publications.
Authored by Robin Goad on January 15, 2008 - 8:28am.
Facebook’s market share of UK internet visits to All Categories
increased to 2.01% in December. The social networking website accounted
for one in every fifty UK internet visits in the last month of 2007,
with its market share peaking on Christmas Day. As the chart below illustrates, Facebook’s market share has increased 10-fold over the past 12 months.
Authored by Robin Goad on January 10, 2008 - 7:47am.
UK Internet traffic to the BBC’s iPlayer website increased 14-fold between the week ending 8 December 2007 and the week ending 5 January. The online catch-up TV service
ranked as the 80th most visited website in the UK for the week ending 5
January 2008, having peaked at number 62 on New Year’s Day.
Authored by Robin Goad on December 21, 2007 - 5:07am.
There a just a few shopping days left before Christmas and many
people – most of them men - will be panicking about those last minute
gifts. Vouchers are always a popular option and
more people are searching for them than ever before. Whereas the
earlier post focused on viral discount vouchers, the aim here is to
understand search trends for more traditional gift vouchers.
Authored by Robin Goad on December 12, 2007 - 7:52am.
We came across this
interesting claim from John Lewis that it expects to sell more
electrical goods to women than men for the first time this Christmas.
In order to test their prediction, I looked at the demographics of our
Shopping and Classifieds – Appliances and Electronics category for the
last 4 weeks, as well as the same period over the last 4 years.
Authored by Robin Goad on November 28, 2007 - 8:42am.
We’ve just completed our latest hot gadget list and, given the
amount of coverage they have received, I wasn’t surprised to see that
the Nintendo Wii is currently the most searched for console in the UK,
nor that the iPhone now accounts for one third of all searches for a
specific mobile phone. However, one gadget that has crept up slowly
without a huge amount of fanfare is the digital photo frame – those
small LCD photo frames that show digital photos either via a USB
connection or memory card slot. In fact, they are now so popular that
last week searches for them overtook searches for cameras – digital or
otherwise.
Authored by Robin Goad on November 9, 2007 - 2:31am.
It hasn’t received much attention in the media over the last week so you probably haven’t noticed, but the iPhone goes on sale in the UK today. 02 is the exclusive British carrier, although the phone will be available via three separate retailers: 02, Apple and Carphone Warehouse. As the table below illustrates, these three companies combined received over 60% of all traffic from the search term ‘iPhone’ during the 4 weeks ending 3rd November.
Authored by Jay Baage on October 23, 2007 - 9:36am.
The Spice Girls are back! They are about to embark on a World Tour to promote their greatest hits album for EMI. And they just released a new single that is already out there for anyone to listen to on blogs such as Perez Hilton. Too bad it sucks.
Authored by Robin Goad on October 23, 2007 - 6:43am.
The amount of
Authored by Robin Goad on October 10, 2007 - 8:35am.
Radiohead grabbed headlines last week by announcing that fans will be allowed to name their own price when downloading the band’s new album, In / Rainbows. The band is currently taking pre-orders via their official website, which saw an 11-fold increase in UK Internet traffic last week to become the most visited website in our Music – Bands and Artists category.
Authored by Robin Goad on October 1, 2007 - 4:57am.
Following Friday's post on the top gadgets in the run up to Christmas, today I reveal the most searched for entertainment products. The most noticable trend is the massive increase in searches for entertainment downloads, which currently outstrip searches for CDs by a factor of 27 and DVDs by a factor of 13. Searches for downloads accounted for 35% of searches for entertainment products, almost double the amount for books, and five times more than games. Disney’s High School Musical franchise tops the list of entertainment products, followed by searches for the Halo 3 and Fifa 2008. Hip hop superstar Kanye West is the most popular musician, receiving over three times as many searches as his rival 50 Cent
Authored by Robin Goad on September 28, 2007 - 3:12am.
Christmas, of course, comes earlier every year. For retailers it starts earlier than most as they try to identify the year’s 'must have' gifts. In order to give them a bit of a hand, we’ve spent the last week analyzing search data in order to make some predictions as to what we think will be this year’s hot gadgets, entertainment, toys and fashions.
Authored by Robin Goad on September 19, 2007 - 10:02pm.
Two big music stories have caught the media’s attention over the last couple of weeks. Firstly there was the announcement last Wednesday (September 12th) that the remaining members of Led Zeppelin are to reform for a one off reunion concert in November. This was followed yesterday (September 18th) by the UK launch of Apple's iPhone. The common thread is mobile telco O2, which sponsors the venue for the Led Zep gig (the former Millenium Dome, now rechristened The O2), and will also be the exclusive network provider for the iPhone in the UK.
Authored by Jay Baage on September 17, 2007 - 10:08pm.
After the launch of iPod touch two weeks ago, Steve Jobs has made the trip to London for another press conference. On Tuesday morning he took the stage in London flanked by the Apple black turtle-neck maffia and announced the launch date for the UK iPhone - November 9th. He also confirmed rumors of the news that the operator O2 is going to have exclusive network rights.
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