WPPYahoo, GroupM Team to Work Brands Into Online ProgramsAuthored by Mark Hefflinger on October 21, 2009 - 9:32am.
Sunnyvale,
Calif. - Yahoo (NASD: YHOO) on Wednesday
announced a partnership with GroupM Entertainment, a unit of advertising giant
WPP, to help marketers incorporate their brands into original online
programming.
Spot Runner Sued For $13 million In Securities FraudAuthored by Jay Baage on April 17, 2009 - 1:04pm.
New York - WPP has filed a $13 million lawsuit against Spot Runner, the Los Angeles self-service ad creator in which it has a stake, as well as the agency's chairman-CEO, Nick Grouf, and its board for securities fraud and breach of contract, reports Ad Age. Nielsen, Ad Giant WPP Agree to Swap Certain AssetsAuthored by Mark Hefflinger on November 12, 2008 - 8:32am.
New York - The Nielsen Company and advertising giant WPP announced that they have agreed to swap certain assets, in a deal that will among other things give Nielsen full ownership of AGBNielsen Media Research, the television audience measurement business. Web Marketing Software Firm Yield Raises $6 MillionAuthored by Mark Hefflinger on June 4, 2008 - 7:32am.
San Mateo, Calif. - Yield Software, a provider of Internet marketing software, announced on Wednesday that it has raised $6 million in its second round of venture capital financing, led by Draper Fisher Jurvetson with participation from ad giant WPP (NASD: WPPGY) and seed investor WashingtonVC. tags: Deals | VC | Marketing | Advertising | WPP | Draper Fisher Jurvetson | Yield Software | WashingtonVC |
Yahoo, WPP Sign Multi-Year Digital Advertising PartnershipAuthored by Mark Hefflinger on May 16, 2008 - 10:28am.
Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Friday announced a multi-year strategic partnership with several units of advertising giant WPP (NASD: WPPGY), which the company said will allow the companies to buy digital display advertising across the Internet more efficiently. Video Game Developer Realtime Worlds Gets $50 MillionAuthored by Mark Hefflinger on April 14, 2008 - 6:26am.
Dundee, Scotland - Independent video game developer Realtime Worlds announced on Monday that it has raised $50 million in its second round of funding, led by Maverick Capital. Ad Effectiveness Monitoring Firm IMMI Raises $25 MillionAuthored by Mark Hefflinger on January 25, 2008 - 8:10am.
San Mateo, Calif. - Integrated Media Measurement Inc. (IMMI), the provider of an ad and media monitoring service that tracks impressions on consumers' cell phones, has raised $25 million in its third round of venture capital financing, led by advertising giant WPP's Kantar Media Research division. tags: Deals | Mobile | VC | Advertising | DFJ | Advanced Technology Ventures | WPP | IMMI | Kantar Media Research |
WPP's Wunderman Buys Asian Interactive Marketer AgendaAuthored by Mark Hefflinger on January 22, 2008 - 10:29am.
Singapore - Advertising giant WPP's (NASD: WPPGY) Wunderman marketing services network announced on Tuesday that it has acquired Asian interactive marketing firm Agenda. Invidi Gets $25 Million for Targeted Broadband TV AdvertisingAuthored by Mark Hefflinger on December 13, 2007 - 8:16am.
Princeton, N.J. - Invidi Technologies, a provider of targeted advertising for broadband TV services, announced on Thursday that it has raised $25 million in its third round of venture capital financing, led by WPP's (NASD: WPPGY) GroupM. tags: Deals | VC | Advertising | TV | Invidi Technologies | WPP | Menlo Ventures | GroupM | InterWest Partners | EnerTech Capital |
Ad Giant WPP Acquires Digital Agency Blast RadiusAuthored by Mark Hefflinger on October 25, 2007 - 10:01am.
New York - Advertising giant WPP Group announced that it has acquired Blast Radius, a digital ad agency based in Vancouver, B.C. Online Video Ad Network VideoEgg Raises $15 MillionAuthored by Mark Hefflinger on September 5, 2007 - 7:12am.
San Francisco - VideoEgg, a video advertising network for social networks and other online communities, announced on Wednesday that it has raised $15 million in a new round of financing, led by Focus Ventures. tags: Deals | VC | Video | Advertising | VideoEgg | Focus Ventures | Maveron | WPP | August Capital |
Global Ad Agency WPP Acquires 24/7 Real Media for $649 MillionAuthored by Mark Hefflinger on May 17, 2007 - 1:38pm.
London - Global advertising firm WPP announced on Thursday that it will acquire search engine marketing provider 24/7 Real Media for $649 million. Video Ad Network VideoEgg Gets Investment from WPPAuthored by Mark Hefflinger on April 16, 2007 - 10:01am.
San Francisco - VideoEgg, the provider of a video advertising network, announced on Monday that it has received a strategic investment from communications services group WPP. tags: Deals | VC | Video | Advertising | Social Networking | AOL | Bebo | Tagged | VideoEgg | WPP | Eggnetwork |
Mobile Search Firm JumpTap Gets Strategic Investment from WPPAuthored by Mark Hefflinger on January 30, 2007 - 11:18am.
Online Game Publisher WildTangent Gets Strategic Investment from WPPAuthored by Mark Hefflinger on August 15, 2006 - 12:28pm.
Redmond, Wash. - Online game publisher WildTangent announced on Tuesday that it has received an undisclosed strategic investment from WPP, which owns a number of large advertising and public relations agencies.
Morning Links: July 13, 2006Authored by Robert Spears on July 12, 2006 - 9:33pm.
WSJ: Upfront Signals Cable-Ad Slowdown
WSJ: WPP Moves Into Social Networking with LiveWorld Joint Venture AP: News Corp. Launches Online Safety Campaign AP: Toshiba Delays Sale of 1st HD DVD Recorder WSJ: Jagex Partners with WildTangent to Place Ads in RuneScape NYTimes: Latest Roundup of Teen-Targeted Cellphones WiredNews: Jack FM Succeeding with “iPod Shuffle” Format AFP: Microsoft, Yahoo Link Their Online Instant Messaging Systems Reuters: Prince Shuts Down Online Music Site NYTimes: Paralyzed Man Uses Brain-Implant to Move Cursor tags: Video | Advertising | Social Networking | WildTangent | News Corp. | Cable | Jagex | WPP | Jack FM |
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