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Analysis: Five Web 2.0 Sites That Don't Forget About Usability

Authored by Rohit Bhargava on September 4, 2007 - 3:40am.

Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces.  The premise was that simplicity and usability were guiding principles to making any online site successful (seems obvious, I know, but it didn't use to be).  Since the late nineties, the importance of usability had slowly been getting more and more important. 

tags: Marketing | Flickr | Web 2.0 | Wufoo | Picnik | Harvest | 37Signals |

Lessons From WuFoo on Making a Fun User Interface

Authored by Rohit Bhargava on May 1, 2007 - 12:34pm.
Over the past ten years of working with Internet sites and seeing thousands of different design, layout and interface choices, I've heard of user interfaces described in many terms.  Professional, usable, intuitive, clear, soft, hard, fast, friendly ... just about any adjective you can think of has been applied by clients in describing the kind of interface they want.  Yet when it comes to the idea of fun, it seems that creating a "fun user interface" is something of an oxymoron. 
tags: Internet | Marketing | Publishing | PR | Links | Wufoo |

Marketing Ideas From Under the Radar 2007 - Check Out Teqlo, Stikkit, Wufoo

Authored by Rohit Bhargava on March 23, 2007 - 11:20am.
One of my main beliefs about blogging and marketing is that the title always matters.  It matters in selling a book, driving clickthroughs on blog posts or emails, on placing effective keyword marketing, and the list goes on and on.  For just about everything you can do with marketing, choosing the right title is a big deal.
tags: Internet | Marketing | Social Networking | UGC | Teqlo | Stikkit | Wufoo |