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Honda Expects to Double Sales of XM-Equipped Vehicles in 2005

Authored by Mark Hefflinger on April 7, 2004 - 6:56am.
Washington, DC -- XM Satellite Radio, the D.C.-based provider of satellite radio services, said on Wednesday that automaker American Honda will increase the number of models with XM radios as standard equipment for the 2005 model year. As a result, Honda said that it expects to double its sales of XM-equipped vehicles, from 200,000 to 400,000. All of the cars will be sold with a free three-month trial subscription. "XM is proving to be a very popular feature that our customers want to see offered on a broader range of models," said Tom Elliott, the executive vice president of American Honda Motor Co. XM on Wednesday also unveiled a new satellite data information service, in partnership with NAVTEQ, a provider of digital map data for vehicle navigation systems. The service, known as XM NavTraffic, will allow a vehicle's on-board navigation system to display current traffic information for a driver's chosen route. The system will debut this fall as part of Acura's communication system.
tags: Honda | Sales | XM-Equipped Vehicles |