Ypulse College Mashup

CollegeHumor.com Co-Founder: Pre-Rolls Don’t Work

Authored by Jay Baage on February 1, 2008 - 11:18am.

Pre-rolls don’t work for advertisers that want to reach a youth audience - “Custom Skins” and “Editorial Integration” is the way to go to monetize online video, according to Ricky Van Veen, co-founder of the vastly popular online video site CollegeHumor.com.