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MGA, Ztar Mobile Launch "Bratz"-branded Mobile Phone

Authored by Mark Hefflinger on January 26, 2006 - 8:26am.
Los Angeles - MGA Entertainment, maker of the popular Bratz fashion dolls and accessories, on Thursday shipped its Bratz-branded mobile phone to Wal-Mart retail locations. The $69 white and pink Sony Ericsson T290 handsets feature Bratz imagery, and come loaded with Bratz wallpapers, voice ringtones and screen savers. The company partnered with Ztar Mobile to offer 50 minutes of pre-paid airtime, renewable through a Bratz Mobile private branded wireless service.
tags: Mobile | Phone | MGA | Ztar Mobile | Bratz |