Detroit - Toyota on Thursday launched two new versions of its Scion brand, simultaneously at the Chicago Auto Show and in the virtual world Second Life. The company held a virtual press conference within Second Life at the same time as the real-world event in Chicago. The virtual Scion xB and xD cars can be purchased in Second Life for 300 "Linden dollars," equivalent to $1 U.S. dollar. "That's our target demographic -- people who do things first. Trendsetters are instrumental in promoting brands," Adrian Si, Scion's interactive marketing manager, told Reuters.