London - U.K. digital music retailer 7digital announced that it has partnered with TrialPay to allow consumers to download 15 free songs from its catalog by completing an advertiser's offer. Current TrialPay offers including "signing up with Blockbuster, buying clothes from Gap or signing up for an American Express credit card."

Mountain View, Calif. - TrialPay, a provider of alternative payment technology that offers free products and services when consumers agree to accept advertising, has raised $12.7 million in its second round of funding.