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comScoreReport: U.S. Online Video Viewing Dips 2.5% in JanuaryAuthored by Mark Hefflinger on March 9, 2010 - 9:33am.
Yahoo Sports Most-visited Winter Olympics SiteAuthored by Mark Hefflinger on March 5, 2010 - 11:21am.
Sunnyvale, Calif.
- Yahoo (NASD: YHOO) said on Friday that Yahoo Sports was the most visited online
destination in the U.S. for the recent
Winter Olympics, according to figures from comScore. The site attracted
32 million unique visitors from Feb. 12-28, compared with 19 million each for
NBCOlympics.com and ESPN. Yahoo said that visitors spent 314 million total
minutes on the site during the games.
Report: Mobile Use of Facebook, Twitter Surges Over Past YearAuthored by Mark Hefflinger on March 4, 2010 - 9:59am.
Reston, Va. - More people than ever are now accessing social
networking sites Facebook and Twitter from their mobile devices, with mobile
access to the sites growing 112% and 347% over the past year, respectively,
according to a new report from audience measurement firm comScore.
tags: Mobile | Social Networking | Reports | Facebook | comScore | Publishing | Research | Twitter |
Report: Google Search Share Down, Bing Up in JanuaryAuthored by Mark Hefflinger on February 12, 2010 - 9:42am.
Reston, Va.
- The monthly analysis of the U.S.
search market for January by comScore, the Internet measurement firm, shows
that Google accounted for 65.4% of the search market share, down 0.3% for the
month. Microsoft's Bing had 11.3% market share, up 0.6 percentage points from
December, while Yahoo lost 0.3% share and now holds 17% of the U.S. search
market.
Report: Online Holiday Spending Rose 4% in 2009Authored by Mark Hefflinger on January 7, 2010 - 8:48am.
 Reston, Va. - Americans spent $29.1 billion online
this past holiday season, a 4% increase from the prior year, according to new
figures from market research firm comScore. "The 2009 online holiday
shopping season was a positive one as its growth rate slightly surpassed our
forecast and returned to solidly positive rates after nearly a full year of
marginally negative growth," said Gian Fulgoni, comScore's chairman.
Flurry, comScore Team on Mobile Application RatingsAuthored by Mark Hefflinger on January 4, 2010 - 12:36pm.
San Francisco
- Flurry, a provider of mobile application analytics that recently merged with
fellow analytics firm Pinch Media, said on Monday that it has partnered with
comScore to launch a joint mobile application audience measurement service. The
service will offer insights on the usage of applications across mobile
platforms including iPhone, Android and BlackBerry.
"Cyber Monday" Sales Match Heaviest Spending Day EverAuthored by Mark Hefflinger on December 2, 2009 - 9:59am.
 Reston, Va.
- U.S.
online spending on "Cyber Monday," the first day back at work after
the Thanksgiving holiday, rose 5% from a year ago to $887 million, matching the
heaviest online spending day on record, according to Internet audience
measurement firm comScore. The firm said that the growth was driven primarily
by a 6% increase in the number of buyers, reflecting consumers' increasing
familiarity and comfort with online buying.
Black Friday Online Spending Rises 11% from Last YearAuthored by Mark Hefflinger on November 30, 2009 - 8:51am.
Reston, Va. - As bargain-hunting shoppers scoured
the Internet for deals on "Cyber Monday," comScore reported that
online sales on "Black Friday" were up 11% from a year ago. In fact,
the $595 million in Web sales made it the second-highest online spending day in
2009. "Black Friday, better known as a shopping bonanza in
brick-and-mortar retail stores, is increasingly becoming one of the landmark
days in the online holiday shopping world," said Gian Fulgoni, the
chairman of comScore.
Forecast: Holiday E-Commerce Spending to Grow 3%Authored by Mark Hefflinger on November 24, 2009 - 10:17am.
Reston, Va. - Online retail spending for the 2009
holiday season is expected to reach $28.8 billion, up 3% from a year ago,
according to a new forecast from Internet audience measurement firm comScore.
Microsoft's Massive, comScore to Study In-Game AdsAuthored by Mark Hefflinger on November 12, 2009 - 11:06am.
Redmond,
Wash. - Microsoft's (NASD: MSFT) Massive
in-game advertising network announced on Thursday that it has partnered with
Internet audience measurement firm comScore, to measure the effectiveness of
in-game ads. The companies will seek to find out the degree to which in-game
ads motivate gamers to visit websites; conduct brand-related searches; and
engage in other actions that had previously gone unmeasured. Preliminary
research indicates that people exposed to in-game ads registered a 280%
increase in visits to a TV channel's website, compared with those not exposed
to the ads.
U.S. E-Commerce Spending Falls for Second Straight QuarterAuthored by Mark Hefflinger on November 6, 2009 - 8:46am.
Reston, Va.
- For the first time on record, U.S.
e-commerce spending has now seen negative growth for two straight quarters,
according to new figures from comScore.
Web Metrics Firm comScore to Acquire Certifica, Cut JobsAuthored by Mark Hefflinger on October 30, 2009 - 6:46am.
Reston, Va. - Boosting its presence in the
fast-growing Latin American market, comScore (NASD: SCOR), a provider of Internet audience
measurement services, said it will acquire Chilean Web measurement firm
Certifica.
ComScore Launches Tracking Service for Game PublishersAuthored by Mark Hefflinger on October 13, 2009 - 12:17pm.
Reston, Va. - Online research firm comScore has
announced the launch of a new service -- called GamePlan -- that provides new
audience targeting tools focused on gamers. "Game publishers and
developers can use GamePlan to quantify, validate and improve their digital
gaming strategies, including the ability to efficiently allocate advertising
and marketing expenditure, enhance an understanding of one's target audience,
and retool games on the fly," the company said in a statement.
Study: 10% of Display Ads Are Locally TargetedAuthored by Mark Hefflinger on October 9, 2009 - 9:17am.
Reston, Va. - A new study by Internet audience
measurement firm comScore found that about 10% of all display ads are locally
targeted.
Report: NBA.com Most Popular U.S. Sports League WebsiteAuthored by Mark Hefflinger on October 5, 2009 - 10:02am.
Reston, Va.
- Of the four major U.S.
professional sports Web properties, NBA.com, the site of the National
Basketball Association (NBA), attracted the most global interest during a
year-long period ending in July, according to new figures from comScore.
Report: Number of People Clicking on Display Ads Drops by 50%Authored by Mark Hefflinger on October 1, 2009 - 9:45am.
Reston, Va.
- In news that is sure to make waves throughout the advertising industry, new
research by comScore and Starcom USA indicates that the number of
people who click on display ads has dropped by 50% over the past two years.
Record 161M U.S. Internet Users Watch Web Video in AugustAuthored by Mark Hefflinger on September 29, 2009 - 7:21am.
Reston, Va. - About 161 million U.S. Internet users
watch a video online in August -- the largest audience ever recorded --
according to new figures from comScore.
Report: U.S. Breaks Web Video Viewing Records in JulyAuthored by Mark Hefflinger on August 28, 2009 - 10:12am.
Reston, Va. - Over 158 million U.S. Internet users
watched online videos during July -- the largest audience ever recorded -- and
streamed a record 21.4 billion videos during the month, according to a report
from Internet audience measurement firm comScore.
Record Number of U.S. Internet Users View Online Videos in JuneAuthored by Mark Hefflinger on August 17, 2009 - 10:38am.
Reston, Va.
- More people watched online videos in June than during any other month since
the birth of the Internet, according to new figures from Internet audience
measurement firm comScore.
Report: U.S. Online Spending Falls for Just Second Time EverAuthored by Mark Hefflinger on August 10, 2009 - 10:33am.
Reston, Va. - Despite other positive signs about the
economy, online retail sales continue to flounder, according to new data
released by comScore.
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