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Publicis to Buy Microsoft's Razorfish Ad Unit for $530 Million

Authored by Mark Hefflinger on August 10, 2009 - 7:36am.
Redmond, Wash. - Microsoft (NASD: MSFT) announced on Monday that it has sold its Razorfish digital marketing agency to France's Publicis Groupe, in a deal valued at $530 million. Founded in 1995 as Avenue A, the Seattle-based company raised $48 million in an IPO in 1999, and went through a series of acquisitions before being purchased by Microsoft in 2007.
tags: Deals | Marketing | Advertising | Microsoft | Acquisitions | Publicis Groupe | Razorfish |

Report: Microsoft Looking to Unload Razorfish Ad Agency

Authored by Mark Hefflinger on June 29, 2009 - 8:57am.
San Francisco - Microsoft (NASD: MSFT) has hired Morgan Stanley to help it sell off Razorfish, the digital ad agency it acquired as part of a $6 billion deal back in 2007, the Financial Times reported.
tags: Deals | Advertising | Microsoft | Acquisitions | Publicis Groupe | Razorfish |