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Report: Mobile Web Content Sparking Consumer Interest

Authored by Mark Hefflinger on March 8, 2007 - 3:46pm.

New York - Of the 76% of consumers in the U.S. and Western Europe who own mobile phones with Web access, about one-third are currently using it, according to a survey conducted by the Online Publishers Association and TNS Media and Entertainment.

tags: Mobile | Reports | TNS Media | Publishing | OPA | Cellphones | Research |

Online Publishers Association Names Pam Horan as New President

Authored by Mark Hefflinger on June 12, 2006 - 12:41pm.
New York - The Online Publishers Association (OPA) announced on Monday that it has named acting president Pam Horan as president of the organization.
tags: Internet | Advertising | Online Publishing | People | Career | Moves | OPA | Pam Horan |

Survey: Web is Top Daytime Media, No. 2 at Home

Authored by Mark Hefflinger on June 6, 2006 - 2:09pm.
New York - The Web dominates media users' workday, and is also the second most-popular form of media at home, according to a survey conducted by Ball State University's Center for Media Design for the Online Publishers Association.
tags: Internet | Marketing | Advertising | Metrics | Media Consumption | Surveys | Ball State | OPA |