Internet

MySpace to Acquire imeem Music Streaming Service

Authored by Mark Hefflinger on November 19, 2009 - 9:29am.
Los Angeles - News Corp.'s (NYSE: NWS) MySpace has agreed to acquire streaming music service imeem for an undisclosed sum, although sources told CNET News.com that the deal is valued at about $8 million. The deal reportedly includes a payment of $1 million in cash, as well as earn outs and accounts receivable.

Report: MySpace in Talks to Acquire Music Streamer imeem

Authored by Mark Hefflinger on November 17, 2009 - 8:23am.
Los Angeles - News Corp.'s (NYSE: NWS) MySpace online social network is in "late stage negotiations" to acquire the music streaming service imeem, TechCrunch reported, citing multiple unnamed sources. Founded in 2003, San Francisco-based imeem started off as a music-focused social network application, but later shifted focus to concentrate on music streaming.

Report: Video Viewing on Social Media Sites Doubles in Year

Authored by Mark Hefflinger on November 20, 2009 - 9:56am.
New York - Internet users now spend nearly double the amount of time watching videos on social networking sites than they did just one year ago, according to newly released figures from Nielsen.

Report: U.S. Labels Concerned on Spotify Premium Conversions

Authored by Mark Hefflinger on November 19, 2009 - 12:02pm.
London - The major record labels are reportedly concerned about the percentage of U.S. users likely to pay for ad-supported streaming music service Spotify's for-pay premium version, the Financial Times reported. Spotify, which is available in several European countries, had planned to launch in the U.S. in the fall, but recently said it would delay the launch to 2010. "We think Spotify is a great service but they're going to have to convince us they can convert enough people from free to paid subscriptions to make it worth our while," one label executive told FT.

MySpace Debuts Music Charts

Authored by Mark Hefflinger on November 19, 2009 - 11:54am.
Los Angeles - News Corp.'s (NYSE: NWS) MySpace on Thursday introduced its own MySpace Music Charts, which will provide data on the most popular music amongst MySpace Music users. The charts will run across all genres, and include real-time data on current trends.

In-Game Video Ad Firm NeoEdge Merges With Offspring

Authored by Mark Hefflinger on November 19, 2009 - 10:22am.
Mountain View, Calif. - NeoEdge, a provider of in-game video ad insertion services, announced on Thursday that it will merge with Offspring, a developer of casual online games.

Adknowledge Buys Ad Network Unit of SocialMedia.com

Authored by Mark Hefflinger on November 19, 2009 - 9:59am.
Kansas City, Mo. - Adknowledge, a provider of behavioral online advertising services, announced on Thursday that it has acquired the advertising business of SocialMedia.com.

Facebook Alters Privacy Policy

Authored by Mark Hefflinger on November 18, 2009 - 1:24pm.
Palo Alto, Calif. - Facebook has instituted a new privacy policy, following a comment period during which some 7,000 of the service's 300 million users provided feedback on the proposed changes. The company simplified the language of the policy, and plans to add definitions of key terms, screen shots of important pages, and informational "learn more" videos.

Universal Music Licenses Ad-Supported Download Site Guvera

Authored by Mark Hefflinger on November 18, 2009 - 1:21pm.
New York - Universal Music Group on Wednesday announced a deal to provide free, legal downloads to Guvera, an Australia-based, ad-supported download site that plans to launch in the U.S. in February. Launched in 2008, Guvera asks users to fill out demographic profiles and brand preferences, and in turn receive free downloads accompanied by targeted advertisements.

Xbox 360, PlayStation 3 Get Facebook, Social Media Integration

Authored by Mark Hefflinger on November 18, 2009 - 12:47pm.
Foster City, Calif. - A day after Microsoft (NASD: MSFT) introduced Xbox 360 integration with social media services including Facebook, Twitter and Last.fm, Sony (NYSE: SNE) Computer Entertainment America announced its own integration of Facebook on the PlayStation 3 platform.

Burda Digital Buys 25% Stake in Business Social Network Xing

Authored by Mark Hefflinger on November 18, 2009 - 10:58am.
Hamburg, Germany - European media group Hubert Burda Media's Burda Digital unit on Wednesday announced that it has acquired a 25% stake in business-focused online social network Xing.

LimeLife Raises $1 Million for Women's Lifestyle Site

Authored by Mark Hefflinger on November 18, 2009 - 9:52am.
Menlo Park, Calif. - LimeLife, a women-focused community site offering news, entertainment and lifestyle content, has raised $1 million in new venture capital financing, PaidContent reported, citing a regulatory filing.

1020 Placecast Lands $5 Million for Location-based Marketing

Authored by Mark Hefflinger on November 18, 2009 - 9:41am.
San Francisco - Location-based ad network provider 1020 Placecast announced on Wednesday that it has raised $5 million in second round funding.

Cox, NBC Universal Trial Dynamic VOD Ads

Authored by Mark Hefflinger on November 17, 2009 - 12:27pm.
Atlanta - Cable TV provider Cox Communications and NBC Universal (NYSE: GE) on Tuesday announced a trial of dynamic advertising on Cox's video-on-demand service. The trial will see different ads rotated into on-demand prime-time programs including NBC's "The Office" and USA's "Monk." Up to four ads or promos will be served to viewers at the beginning, as well as within the program.

Social Network Application Developer RockYou Gets $50 Million

Authored by Mark Hefflinger on November 17, 2009 - 7:34am.
San Mateo, Calif. - RockYou, a developer of social network applications and advertising technology, has raised $50 million in its fourth round of venture capital financing from existing investor Softbank, TechCrunch reported.

Zynga Raises $15.1 Million for Casual Social Games

Authored by Mark Hefflinger on November 17, 2009 - 7:25am.
San Francisco - Zynga, a publisher of casual games on social networks, has raised $15.1 million in a third round of funding, PEHub.com reported, citing a regulatory filing. Investors include Kleiner Perkins Caufield and Byers, Foundry Group and Reid Hoffman.

Mobile Ad Firm Millennial Media Raises $16 Million

Authored by Mark Hefflinger on November 16, 2009 - 8:46am.
Baltimore - Millennial Media, a provider of mobile advertising technology and services, said on Monday that it has raised $16 million in its third round of funding, led by New Enterprise Associates (NEA).

Report: News Corp. to Block Google News "Within Months"

Authored by Mark Hefflinger on November 13, 2009 - 9:52am.
London - Days after News Corp. (NYSE: NWS) chairman Rupert Murdoch said he plans to block stories from his stable of newspapers from appearing in Google's news index, the company's chief digital officer, Jonathan Miller, echoed the position and said the move would come in "months and quarters -- not weeks," the Telegraph reported. "The traffic which comes in from Google brings a consumer who more often than not read one article and then leaves the site. That is the least valuable of traffic to us... the economic impact [of not having content indexed by Google] is not as great as you might think. You can survive without it," Miller said at the Monaco Media Forum, according to the Telegraph's coverage.

Social Games Firm Playdom Acquires Green Patch, Trippert Labs

Authored by Mark Hefflinger on November 13, 2009 - 9:02am.
Mountain View, Calif. - A day after it raised $43 million in new financing, social games developer Playdom announced that it has acquired Facebook game developer Green Patch, and iPhone and social game developer Trippert Labs.

Microsoft's Massive, comScore to Study In-Game Ads

Authored by Mark Hefflinger on November 12, 2009 - 11:06am.
Redmond, Wash. - Microsoft's (NASD: MSFT) Massive in-game advertising network announced on Thursday that it has partnered with Internet audience measurement firm comScore, to measure the effectiveness of in-game ads. The companies will seek to find out the degree to which in-game ads motivate gamers to visit websites; conduct brand-related searches; and engage in other actions that had previously gone unmeasured. Preliminary research indicates that people exposed to in-game ads registered a 280% increase in visits to a TV channel's website, compared with those not exposed to the ads.