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InternetMySpace to Acquire imeem Music Streaming ServiceAuthored by Mark Hefflinger on November 19, 2009 - 9:29am.
 Los Angeles
- News Corp.'s (NYSE: NWS) MySpace has agreed to acquire streaming music service imeem for
an undisclosed sum, although sources told CNET News.com that the deal is valued
at about $8 million. The deal reportedly includes a payment of $1 million in
cash, as well as earn outs and accounts receivable.
Report: MySpace in Talks to Acquire Music Streamer imeemAuthored by Mark Hefflinger on November 17, 2009 - 8:23am.
Los Angeles
- News Corp.'s (NYSE: NWS) MySpace online social network is in "late stage
negotiations" to acquire the music streaming service imeem, TechCrunch
reported, citing multiple unnamed sources. Founded in 2003, San Francisco-based
imeem started off as a music-focused social network application, but later shifted
focus to concentrate on music streaming.
Report: Video Viewing on Social Media Sites Doubles in YearAuthored by Mark Hefflinger on November 20, 2009 - 9:56am.
New York - Internet users now spend nearly double the amount
of time watching videos on social networking sites than they did just one year
ago, according to newly released figures from Nielsen.
Report: U.S. Labels Concerned on Spotify Premium ConversionsAuthored by Mark Hefflinger on November 19, 2009 - 12:02pm.
London - The major record
labels are reportedly concerned about the percentage of U.S. users
likely to pay for ad-supported streaming music service Spotify's for-pay
premium version, the Financial Times reported. Spotify, which is available in
several European countries, had planned to launch in the U.S. in the
fall, but recently said it would delay the launch to 2010. "We think
Spotify is a great service but they're going to have to convince us they can
convert enough people from free to paid subscriptions to make it worth our
while," one label executive told FT.
MySpace Debuts Music ChartsAuthored by Mark Hefflinger on November 19, 2009 - 11:54am.
Los Angeles
- News Corp.'s (NYSE: NWS) MySpace on Thursday introduced its own MySpace Music Charts,
which will provide data on the most popular music amongst MySpace Music users.
The charts will run across all genres, and include real-time data on current
trends.
In-Game Video Ad Firm NeoEdge Merges With OffspringAuthored by Mark Hefflinger on November 19, 2009 - 10:22am.
Mountain View,
Calif. - NeoEdge, a provider of
in-game video ad insertion services, announced on Thursday that it will merge
with Offspring, a developer of casual online games.
Adknowledge Buys Ad Network Unit of SocialMedia.comAuthored by Mark Hefflinger on November 19, 2009 - 9:59am.
Kansas City,
Mo. - Adknowledge, a provider of
behavioral online advertising services, announced on Thursday that it has
acquired the advertising business of SocialMedia.com.
tags: Games | Deals | Advertising | Social Networking | Acquisitions | Adknowledge | SocialMedia.com |
Facebook Alters Privacy PolicyAuthored by Mark Hefflinger on November 18, 2009 - 1:24pm.
Palo Alto,
Calif. - Facebook has instituted
a new privacy policy, following a comment period during which some 7,000 of the
service's 300 million users provided feedback on the proposed changes. The company
simplified the language of the policy, and plans to add definitions of key
terms, screen shots of important pages, and informational "learn
more" videos.
Universal Music Licenses Ad-Supported Download Site GuveraAuthored by Mark Hefflinger on November 18, 2009 - 1:21pm.
New York - Universal Music Group
on Wednesday announced a deal to provide free, legal downloads to Guvera, an
Australia-based, ad-supported download site that plans to launch in the U.S. in
February. Launched in 2008, Guvera asks users to fill out demographic profiles
and brand preferences, and in turn receive free downloads accompanied by
targeted advertisements.
Xbox 360, PlayStation 3 Get Facebook, Social Media IntegrationAuthored by Mark Hefflinger on November 18, 2009 - 12:47pm.
Foster City,
Calif. - A day after Microsoft (NASD: MSFT)
introduced Xbox 360 integration with social media services including Facebook,
Twitter and Last.fm, Sony (NYSE: SNE) Computer Entertainment America announced its own
integration of Facebook on the PlayStation 3 platform.
tags: Games | Social Networking | Sony | Microsoft | Facebook | Xbox 360 | PlayStation 3 | last.fm | Twitter |
Burda Digital Buys 25% Stake in Business Social Network XingAuthored by Mark Hefflinger on November 18, 2009 - 10:58am.
Hamburg,
Germany - European
media group Hubert Burda Media's Burda Digital unit on Wednesday announced that
it has acquired a 25% stake in business-focused online social network Xing.
LimeLife Raises $1 Million for Women's Lifestyle SiteAuthored by Mark Hefflinger on November 18, 2009 - 9:52am.
Menlo Park,
Calif. - LimeLife, a
women-focused community site offering news, entertainment and lifestyle content, has
raised $1 million in new venture capital financing, PaidContent reported,
citing a regulatory filing.
1020 Placecast Lands $5 Million for Location-based MarketingAuthored by Mark Hefflinger on November 18, 2009 - 9:41am.
San Francisco
- Location-based ad network provider 1020 Placecast announced on Wednesday that
it has raised $5 million in second round funding.
tags: Deals | Mobile | VC | Marketing | Advertising | Voyager Capital | ONSET Ventures | 1020 Placecast | Quatrex Capital |
Cox, NBC Universal Trial Dynamic VOD AdsAuthored by Mark Hefflinger on November 17, 2009 - 12:27pm.
Atlanta
- Cable TV provider Cox Communications and NBC Universal (NYSE: GE) on Tuesday announced a
trial of dynamic advertising on Cox's video-on-demand service. The trial will
see different ads rotated into on-demand prime-time programs including NBC's
"The Office" and USA's
"Monk." Up to four ads or promos will be served to viewers at the
beginning, as well as within the program.
Social Network Application Developer RockYou Gets $50 MillionAuthored by Mark Hefflinger on November 17, 2009 - 7:34am.
San Mateo,
Calif. - RockYou, a developer of
social network applications and advertising technology, has raised $50 million
in its fourth round of venture capital financing from existing investor
Softbank, TechCrunch reported.
Zynga Raises $15.1 Million for Casual Social GamesAuthored by Mark Hefflinger on November 17, 2009 - 7:25am.
San Francisco
- Zynga, a publisher of casual games on social networks, has raised $15.1
million in a third round of funding, PEHub.com reported, citing a regulatory
filing. Investors include Kleiner Perkins Caufield and Byers, Foundry Group and
Reid Hoffman.
tags: Games | Deals | VC | Social Networking | Kleiner Perkins Caufield & Byers | Zynga | Foundry Group | Reid Hoffman |
Mobile Ad Firm Millennial Media Raises $16 MillionAuthored by Mark Hefflinger on November 16, 2009 - 8:46am.
Baltimore
- Millennial Media, a provider of mobile advertising technology and services,
said on Monday that it has raised $16 million in its third round of funding,
led by New Enterprise Associates (NEA).
tags: Deals | Mobile | VC | Advertising | Columbia Capital | Millennial Media | Charles River Ventures | Bessemer Venture Partners | New Enterprise Associates |
Report: News Corp. to Block Google News "Within Months"Authored by Mark Hefflinger on November 13, 2009 - 9:52am.
 London
- Days after News Corp. (NYSE: NWS) chairman Rupert Murdoch said he plans to block stories
from his stable of newspapers from appearing in Google's news index, the
company's chief digital officer, Jonathan Miller, echoed the position and said
the move would come in "months and quarters -- not weeks," the
Telegraph reported. "The traffic which comes in from Google brings a
consumer who more often than not read one article and then leaves the site.
That is the least valuable of traffic to us... the economic impact [of not having
content indexed by Google] is not as great as you might think. You can survive
without it," Miller said at the Monaco Media Forum, according to the
Telegraph's coverage.
Social Games Firm Playdom Acquires Green Patch, Trippert LabsAuthored by Mark Hefflinger on November 13, 2009 - 9:02am.
Mountain View,
Calif. - A day after it raised
$43 million in new financing, social games developer Playdom announced that it
has acquired Facebook game developer Green Patch, and iPhone and social game
developer Trippert Labs.
Microsoft's Massive, comScore to Study In-Game AdsAuthored by Mark Hefflinger on November 12, 2009 - 11:06am.
Redmond,
Wash. - Microsoft's (NASD: MSFT) Massive
in-game advertising network announced on Thursday that it has partnered with
Internet audience measurement firm comScore, to measure the effectiveness of
in-game ads. The companies will seek to find out the degree to which in-game
ads motivate gamers to visit websites; conduct brand-related searches; and
engage in other actions that had previously gone unmeasured. Preliminary
research indicates that people exposed to in-game ads registered a 280%
increase in visits to a TV channel's website, compared with those not exposed
to the ads.
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