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Breaking Digital Marketing NewsuSocial Lets You Buy Twitter-FollowersAuthored by Jay Baage on July 2, 2009 - 7:57am.
Joost to Become White-Label Video Provider; CEO Volpi OutAuthored by Mark Hefflinger on June 30, 2009 - 7:12am.
 New York
- Joost, the video distribution firm launched by the creators of Kazaa and
Skype, announced on Tuesday that it will cut staff and turn its focus from an
entertainment portal to being a provider of white-label video services. Chief executive
Mike Volpi is stepping down, but will remain chairman, and will be replaced by
former Comcast executive Matt Zelesko.
Gannett To Lay Off 1,400, Digital Units SafeAuthored by Jay Baage on July 2, 2009 - 6:47am.
New York - Newspaper publisher Gannett Co. (NYSE: GCI), owner of USA Today and dozens other newspapers, plans to cut 1,400 jobs in the next few weeks, as a result of decreased advertising revenue.
tags: Marketing | Advertising | Newspapers | Layoffs | Gannett | USA Today | PointRoll | ShopLocal | Ripple6 |
Hype Machine Outs Bands it Thinks Manipulated ChartsAuthored by Mark Hefflinger on July 1, 2009 - 9:22am.
Los Angeles
- Hype Machine, an aggregator of music based on coverage and buzz generated on
blogs, has made changes to its chart of popular songs after it found allege
manipulation of some of the placements. The company found that multiple fake
accounts had been created whose only actions were to favorite a single band's
songs, upping their ranking. Hype Machine also went as far as to name the bands
"who (or their managers, promoters, interns, determined fans, there is no
way to ultimately know) we believe have attempted to manipulate the charts on
the Hype Machine."
Former NCAA Players Sue EA Over Likenesses in Football GamesAuthored by Mark Hefflinger on July 1, 2009 - 8:01am.
Los Angeles
- A number of former college football players have filed suit against
Electronic Arts (NASD: ERTS), alleging the company included their likenesses in its
"NCAA Football" video games without permission, GamePolitics
reported.
Yahoo to Shutter Video Distribution Unit Maven NetworksAuthored by Mark Hefflinger on June 30, 2009 - 5:23am.
 Sunnyvale,
Calif. - Yahoo (NASD: YHOO) plans to shutter
its Maven Networks online video distribution and ad platform, which it acquired
for $160 million in January 2008, TechCrunch reported. "While video
initiatives remain a priority for Yahoo, both for its consumer and advertising
experiences, we are increasing investment in some areas while scaling back in
others," the company told TechCrunch.
Simage Gets $1.4 Million for Custom Digital TV in BarsAuthored by Mark Hefflinger on June 30, 2009 - 4:33am.
Chicago - Simage, the operator of a digital ad and
programming network for bars and restaurants, has raised $1.4 million in angel
funding, from investors including Horizon Investment Partners, Victory Records
founder Tony Brummel, and individual angels.
tags: Deals | VC | Video | Marketing | Advertising | TV | Simage | Horizon Investment Partners | Victory Records |
Report: Microsoft Looking to Unload Razorfish Ad AgencyAuthored by Mark Hefflinger on June 29, 2009 - 8:57am.
San Francisco
- Microsoft (NASD: MSFT) has hired Morgan Stanley to help it sell off Razorfish, the digital
ad agency it acquired as part of a $6 billion deal back in 2007, the Financial
Times reported.
Internet Marketing Firm ClickFuel Lands $2.5 MillionAuthored by Mark Hefflinger on June 26, 2009 - 7:01am.
Boston
- ClickFuel, a provider of Internet marketing services to small and mid-sized
businesses, has raised $2.5 million in its first round of funding, led by Baird
Venture Partners.
Sense Networks Raises $6 Million for Targeted AdvertisingAuthored by Mark Hefflinger on June 26, 2009 - 6:56am.
New York
- Sense Networks, a provider of targeted online advertising technology, has
raised $6 million in new financing, led by Intel, VentureBeat reported.
EA Merges Bioware, Mythic Studios; Inks Dr. Pepper Promo DealAuthored by Mark Hefflinger on June 25, 2009 - 12:37pm.
Redwood City,
Calif. - Electronic Arts (NASD: ERTS) is
consolidating its Bioware and Mythic game development studios into a single
unit that develops massively multiplayer titles, but both studios will keep
their existing names. Mythic co-founder Mark Jacobs will leave the company; the
new group will be headed by Bioware co-founder Ray Muzyka, while Mythic's other
co-founder, Rob Denton, will be general manager at Mythic. EA on Thursday also announced
a new multimillion-dollar marketing deal with soft drink maker Dr. Pepper.
Under the agreement, special codes found on more than 500 million Dr. Pepper
products will unlock exclusive content and levels on select EA titles,
including The Sims 3.
Report: Yahoo Planning Major RebrandingAuthored by Mark Hefflinger on June 25, 2009 - 8:53am.
Sunnyvale,
Calif. - Looking to reshape its
image, Yahoo (NASD: YHOO) is at work on a major rebranding campaign that may be tied to the
expected launch of its redesigned home page this fall, All Things D reported.
ReverbNation Offers Artists Cash in 'Sponsored Songs' PromotionAuthored by Mark Hefflinger on June 24, 2009 - 12:03pm.
New York
- ReverbNation, a provider of online music marketing services, on Wednesday
announced a new Sponsored Songs program that will provide up to 1,000 artists
the opportunity to earn money when their songs are downloaded by fans. Each
song will incorporate "a small section of branded messaging within the
digital cover art," with the artist paid 50 cents for each qualified
download. The songs will also be "tracked as they are passed from fan to
fan allowing the brand sponsor to capture ongoing value as the music is shared
virally."
The Echo Nest Debuts Fanalytics Music Marketing PlatformAuthored by Mark Hefflinger on June 24, 2009 - 12:01pm.
Somerville,
Mass. - The Echo Nest, the
provider of a "music intelligence" platform, on Wednesday announced
the launch of its Fanalytics platform, which "applies patented Web
crawling, machine learning and semantic Web technology to help artists and
labels better understand, locate and build their online fan base." Initial
customers include Universal's Interscope Records, Warner Music Group's
Independent Label Group, Sony's RCA, and indie distributor The Orchard.
tags: Marketing | Music | Universal Music | The Orchard | Interscope Records | Sony Music | Warner Music Group | The Echo Nest | Fanalytics |
AOL Music Integrates StubHub Ticket MarketplaceAuthored by Mark Hefflinger on June 24, 2009 - 12:00pm.
San Francisco
- StubHub, the secondary ticket marketplace owned by eBay, announced that it has
partnered with Time Warner's (NYSE: TWX) AOL Music, which will integrate its Fan to Fan
marketplace into AOL Music to offer users instant access to tickets. The deal
will enable AOL Music users to buy or sell concert tickets from almost every
page of the site.
AdMeld Lands $8 Million for Online Ad OptimizationAuthored by Mark Hefflinger on June 24, 2009 - 9:21am.
New York
- AdMeld, a provider of online ad optimization services, announced on Wednesday
that it has raised $8 million in second round funding, led by Spark Capital and
Foundry Group.
TiVo, Quantcast Partner on TV-Internet Ratings ServiceAuthored by Mark Hefflinger on June 23, 2009 - 11:42am.
New York
- TiVo (NASD: TIVO) announced on Tuesday that it has partnered with Web audience measurement
firm Quantcast to offer advertisers and media firms an analysis service that
cuts across DVR and Internet usage. The Tivo/Quantcast sample of 35,000
households will include TiVo's own ratings panel with Quantcast's direct
measurement offering to track the effectiveness of advertising, media
consumption and programming affinity.
The Orchard Teams With Music Intelligence SolutionsAuthored by Mark Hefflinger on June 23, 2009 - 11:38am.
New York
- The Orchard, a digital distributor and marketer of independent music, said on
Tuesday that it has partnered with Music Intelligence Solutions, provider of
the Hit Song Science prediction technology. Under the deal MIS's uPlaya digital
music and discovery service will license The Orchard's catalog for use in new
artist promotional applications for Web and mobile. The Orchard will also
distribute music predicted to be popular by the company's Hit Song Science and
Music Universe services.
tags: Marketing | Music | The Orchard | Music Intelligence Solutions | Hit Song Science | uPlaya.com |
Frazoo Acquires Ad Network BrandClikAuthored by Mark Hefflinger on June 23, 2009 - 6:56am.
Reston, Va. - Frazoo, a San Diego-based search
engine company offering pay-per-click advertising, said on Tuesday that it has
acquired in-text ad network BrandClik.
Spotify Offers 'CD-Quality' Streams for Premium SubscribersAuthored by Mark Hefflinger on June 22, 2009 - 12:31pm.
London - Spotify, the
ad-supported streaming music service available in the U.K. and parts of Europe,
has upgraded the streaming quality for subscribers to its ad-free premium
service to "CD quality." Subscribers pay about $16.40 per month in
the U.K.
for the premium service will now enjoy 320 Kbps streams, up from 160 Kbps.
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Australia - How is this for an innovative social media marketing idea? An Australian marketing company called uSocial is offering a paid service that finds followers for users of the micro-blogging service Twitter. Is it cheating? You decide. 
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