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Breaking Digital Marketing NewsNews Corp. Mulls Google News Exit for WSJ, Other PapersAuthored by Mark Hefflinger on November 9, 2009 - 10:09am.
 New York - News Corp. (NYSE: NWS)
chairman Rupert Murdoch is considering blocking
newspaper content from The Wall Street Journal and his company's other papers from
appearing in Google's (NASD: GOOG) news index, The Guardian reported, citing an interview
with Sky News Australia.
Murdoch added that such a move wouldn't happen until his plan to begin charging
users for access to more of News Corp.'s newspaper content online moves
forward.
tags: Advertising | Google | Newspapers | News Corp. | Publishing | Rupert Murdoch | Google News | The Wall Street Journal |
Google Acquires Mobile Ad Firm AdMob for $750 MillionAuthored by Mark Hefflinger on November 9, 2009 - 8:30am.
 Mountain View,
Calif. - Google (NASD: GOOG) announced on
Monday that it has signed a deal to acquire mobile display advertising provider
AdMob, for $750 million in stock. Founded in 2006, San
Mateo, Calif.-based AdMob offers advertisers self-service tools to
target their mobile ads, and has developer mobile ad platforms for the iPhone
and more recently, Google's own Android operating system for mobile phones.
DMW Vlog: Craig Newmark on What's Next For CraigslistAuthored by Jay Baage on November 4, 2009 - 6:58am.
DMW Vlog - Craigslist's Founder Craig Newmark was featured in a really interesting luncheon keynote interview at DMW's recent Digital Media Conference West. We caught up with him afterwards and talked briefly about what is next for Craigslist, what he sees as the most interesting online phenomena right now and which social networks he uses himself. tags: Video | Marketing | Facebook | Events | LinkedIn | Craigslist | Social Media | Twitter | Craig Newmark | Digital Media Conference West |
Walmart.com Prices Top 10 Pre-Order DVDs at $10Authored by Mark Hefflinger on November 5, 2009 - 1:28pm.
Brisbane,
Calif. - Walmart.com (NYSE: WMT) is now
offering a $10 price tag and free home delivery on its top ten pre-order DVD
and Blu-ray movie titles. Titles available through the offer include
"Harry Potter and the Half-Blood Prince," "Star Trek" and
"Julie and Julia." The DVD promotion comes as Walmart.com is engaged
in a price-cutting war with Amazon and Target.
Streaming Service Deezer Adds Premium Subscription PlansAuthored by Mark Hefflinger on November 5, 2009 - 1:27pm.
Paris
- Deezer, a France-based, ad-supported streaming music service with 11 million
members, on Thursday announced the launch of a new subscription-based offering.
Deezer Premium, which will first be available in France
before expanding to the rest of Europe, will
provide ad-free streaming, mobile access, and the ability to download tracks
and playlists. A $7.42 per month tier will provide higher-quality, ad-free
streams, while a $14.85 per month tier will provide downloads and mobile
access. Deezer recently raised $9.6 million in new financing.
Nokia Inks Promotional Deal With Universal Music, RihannaAuthored by Mark Hefflinger on November 5, 2009 - 1:26pm.
Los Angeles
- Nokia (NYSE: NOK) on Thursday announced a promotional partnership with Island Def Jam
Music Group and Universal Music Group International, which will exclusively
premiere tracks from Rihanna's forthcoming album with Nokia. The deal includes
an exclusive, live streamed concert on Nokia websites. Additionally, Comes With
Music customers will receive a version of the album with a bonus track and
other additional content, while the Ovi Store will offer a Rihanna application
with exclusive content.
Drop in MySpace Traffic to Cut $100M Off Google Ad DealAuthored by Mark Hefflinger on November 5, 2009 - 1:00pm.
New York
- News Corp.'s (NYSE: NWS) MySpace may lose out on at least $100 million of the $900
million it was contracted to receive from a search advertising agreement with
Google (NASD: GOOG), due to lackluster traffic to the website, the Financial Times reported.
Offerpal Names New CEO in Wake of "Scam" AllegationsAuthored by Mark Hefflinger on November 5, 2009 - 11:46am.
Fremont,
Calif. - Offerpal Media, a
provider of monetization services for online game and social application
developers, announced that it has replaced its CEO, after a controversy erupted
over the past week concerning whether some of its practices qualify as
"scams."
tags: Games | Marketing | Advertising | Social Networking | MySpace | Moves | Offerpal Media | Anu Shukla | George Garrick |
Report: Microsoft Looks to Extend Yahoo Deal Beyond U.S.Authored by Mark Hefflinger on November 5, 2009 - 10:35am.
Tokyo - Microsoft (NASD: MSFT) is looking
to expanding its search partnership with Yahoo (NASD: YHOO) beyond the U.S., provided
it is able to gain approval from antitrust regulators in other territories, CEO
Steve Ballmer said on Thursday, Reuters reported.
Advertisement: NewTeeVee Live 2 Weeks Away! Explore the $86B TV Market as It Moves Online!Authored by Jay Baage on November 4, 2009 - 1:23pm.
NewTeeVee Live
Conference Report: Digital Out-of-Home Ad Revenues to Hit $3.7B in 2013Authored by Mark Hefflinger on November 4, 2009 - 11:37am.
Chantilly,
Va. - Revenues from digital
out-of-home advertising -- including digital billboards and the displays
located in grocery stores, malls and elsewhere -- are expected to grow from
$2.2 billion this year to $3.7 billion in 2013, according to a report from
BIA/Kelsey.
Tribune Newspapers to Go Without AP for a WeekAuthored by Mark Hefflinger on November 4, 2009 - 8:54am.
Baltimore - The Baltimore Sun and eight other daily
newspapers owned by Chicago-based Tribune plan to publish next week without
using articles or photos from the Associated Press (AP), an experiment to see
how difficult it would be to possibly sever ties with the international wire
service, The Chicago Tribune reported.
AOL Sees Revenue, Operating Income Plummet in Third QuarterAuthored by Mark Hefflinger on November 4, 2009 - 8:45am.
New York
- With its spinout from parent Time Warner (NYSE: TWX) likely less than two months away,
AOL continues to struggle financially, according to figures released on
Wednesday.
Out-of-Home Digital Network Zoom Buys Gym Screen MediaAuthored by Mark Hefflinger on November 3, 2009 - 7:09am.
London
- Zoom Media, the U.K.-based provider of a digital out-of-home programming and
advertising network in health and fitness venues, announced on Tuesday that it
has acquired rival Gym Screen Media.
Qtrax Legal Download Service Inks Deal with China's BaiduAuthored by Mark Hefflinger on November 2, 2009 - 8:52am.
Los Angeles - Qtrax, the provider of an ad-supported, legal
song download service, on Monday announced a deal with Baidu (NASD: BIDU), China's leading
search engine, that will see users searching for songs or artists on Baidu directed
to Qtrax.
Web Metrics Firm comScore to Acquire Certifica, Cut JobsAuthored by Mark Hefflinger on October 30, 2009 - 6:46am.
Reston, Va. - Boosting its presence in the
fast-growing Latin American market, comScore (NASD: SCOR), a provider of Internet audience
measurement services, said it will acquire Chilean Web measurement firm
Certifica.
Godengo Raises $2.2 Million for Online Magazine ServicesAuthored by Mark Hefflinger on October 30, 2009 - 6:39am.
Emeryville,
Calif. - Godengo, a provider of
advertising, SEO and other online services for magazines, has raised $2.16
million in new funding, SiliconTap reported, citing a regulatory filing.
Qtrax Expanding Ad-Supported Download Service to Asia PacificAuthored by Mark Hefflinger on October 29, 2009 - 3:25pm.
New York - Qtrax, an
ad-supported song download service, plans to launch in multiple markets in the
Asia Pacific region yet this year, including Australia
and New Zealand, Singapore, Malaysia,
the Philippines, Indonesia, Hong Kong,
China and Taiwan. The
company added that it will expand to other territories in the new year.
ScanScout Lands $8.5 Million for In-Stream Video AdsAuthored by Mark Hefflinger on October 28, 2009 - 7:12am.
Boston
- ScanScout, a provider of in-stream video advertising services, has raised
$8.5 million in its second round of funding, led by Singapore-based EDB
Investments.
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