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Breaking Digital Marketing NewsVideo Service Joost Sells Assets to Adconion Media GroupAuthored by Mark Hefflinger on November 24, 2009 - 8:26am.
 Santa Monica,
Calif. - Adconion Media Group,
the operator of an online ad and content network, announced on Tuesday that it
has acquired Joost, the streaming TV service founded by the creators of Kazaa
and Skype. Financial terms of the transaction were not disclosed. Founded in
2007 by Niklas Zennstrom and Janus Friis, Joost has raised about $50 million in
funding for its peer-to-peer-based video distribution service.
tags: Deals | Video | Advertising | P2P | Acquisitions | Joost | Adconion Media Group | Janus Friis | Niklas Zennstrom |
Indie Label Collective Merlin Signs MySpace Music DealAuthored by Mark Hefflinger on November 23, 2009 - 9:00am.
 Los Angeles
- MySpace Music, the joint venture between the News Corp.-owned (NYSE: NWS) social network
and the major record labels, on Monday announced a global licensing agreement
with Merlin, which represents independent labels accounting for 10% of global
music sales. The parties did not say whether Merlin received any equity stake
in MySpace Music, although Merlin did note that they have agreed on an "indie
participation plan" for Merlin labels and artists, representing "an
opportunity to participate in and benefit from the financial growth of MySpace
Music with very minimal threshold qualifications."
tags: Marketing | Social Networking | Music | MySpace | Indie | News Corp. | Merlin | MySpace Music |
Google Adds TiVo Viewing Data to Google TV Ads PlatformAuthored by Mark Hefflinger on November 24, 2009 - 10:15am.
Alviso, Calif. - TiVo (NASD: TIVO) announced on Tuesday that it
has entered into an audience research agreement with Google (NASD: GOOG), which will see
Google integrate TiVo television viewing data into its measurement of audiences
for ads sold through the Google TV Ads platform.
Attentio Nabs $786K for Social Media Monitoring ToolsAuthored by Mark Hefflinger on November 24, 2009 - 9:03am.
Brussels,
Belgium -
Attentio, a developer of social media monitoring services for brands and
companies, has raised $786,000 in financing from SRIB/GIMB, TechCrunch
reported.
Facebook, Zynga Face Class Action Suit Over Offer-based AdsAuthored by Mark Hefflinger on November 23, 2009 - 11:35am.
Sacramento,
Calif. - A class action suit has
been filed against Facebook and social network gaming firm Zynga, over
"offer-based" advertisements that allegedly resulted in users being
billed for unwanted services, Valleywag reported.
Report: Million Spotify Streams Earn Lady Gaga Just $167Authored by Mark Hefflinger on November 23, 2009 - 10:03am.
Los Angeles - Despite racking
up more than a million streams in Sweden during a five month period
on ad-supported streaming service Spotify, artist Lady Gaga's song "Poker
Face" generated a songwriting royalty payment of just $167 from Swedish performing
rights society STIM, TorrentFreak reported, citing the local Swedish outlet
Expressen.
Study: Online Video Ads Less Effective on Social NetworksAuthored by Mark Hefflinger on November 23, 2009 - 9:36am.
Los Angeles
- Online video advertising is more effective on content sites and within email
than it is when place on social networking and video game-related sites,
according to a report from Eyeblaster, a provider of third-party online ad
distribution.
AOL to Unveil New Logo Following Next Month's SpinoffAuthored by Mark Hefflinger on November 23, 2009 - 8:42am.
New York
- Hoping to reinvigorate its business, AOL said that it plans to alter its logo
beginning Dec. 10, the day after the completion of its scheduled spinoff from
parent Time Warner (NYSE: TWX).
Google Acquires Customized Ad Technology Firm TeracentAuthored by Mark Hefflinger on November 23, 2009 - 8:28am.
Mountain View,
Calif. - Google (NASD: GOOG) announced on
Monday that it has acquired Teracent, a developer of online display advertising
customized by machine-learning algorithms.
Online Marketer QuinStreet Files for $250 Million IPOAuthored by Mark Hefflinger on November 20, 2009 - 9:40am.
Foster City,
Calif. - QuinStreet, a provider
of online marketing services, has filed with the Securities and Exchange
Commission (SEC) to raise up to $250 million in its initial public offering
(IPO).
Report: U.S. Labels Concerned on Spotify Premium ConversionsAuthored by Mark Hefflinger on November 19, 2009 - 12:02pm.
London - The major record
labels are reportedly concerned about the percentage of U.S. users
likely to pay for ad-supported streaming music service Spotify's for-pay
premium version, the Financial Times reported. Spotify, which is available in
several European countries, had planned to launch in the U.S. in the
fall, but recently said it would delay the launch to 2010. "We think
Spotify is a great service but they're going to have to convince us they can
convert enough people from free to paid subscriptions to make it worth our
while," one label executive told FT.
In-Game Video Ad Firm NeoEdge Merges With OffspringAuthored by Mark Hefflinger on November 19, 2009 - 10:22am.
Mountain View,
Calif. - NeoEdge, a provider of
in-game video ad insertion services, announced on Thursday that it will merge
with Offspring, a developer of casual online games.
Adknowledge Buys Ad Network Unit of SocialMedia.comAuthored by Mark Hefflinger on November 19, 2009 - 9:59am.
Kansas City,
Mo. - Adknowledge, a provider of
behavioral online advertising services, announced on Thursday that it has
acquired the advertising business of SocialMedia.com.
tags: Games | Deals | Advertising | Social Networking | Acquisitions | Adknowledge | SocialMedia.com |
Universal Music Licenses Ad-Supported Download Site GuveraAuthored by Mark Hefflinger on November 18, 2009 - 1:21pm.
New York - Universal Music Group
on Wednesday announced a deal to provide free, legal downloads to Guvera, an
Australia-based, ad-supported download site that plans to launch in the U.S. in
February. Launched in 2008, Guvera asks users to fill out demographic profiles
and brand preferences, and in turn receive free downloads accompanied by
targeted advertisements.
1020 Placecast Lands $5 Million for Location-based MarketingAuthored by Mark Hefflinger on November 18, 2009 - 9:41am.
San Francisco
- Location-based ad network provider 1020 Placecast announced on Wednesday that
it has raised $5 million in second round funding.
tags: Deals | Mobile | VC | Marketing | Advertising | Voyager Capital | ONSET Ventures | 1020 Placecast | Quatrex Capital |
Cox, NBC Universal Trial Dynamic VOD AdsAuthored by Mark Hefflinger on November 17, 2009 - 12:27pm.
Atlanta
- Cable TV provider Cox Communications and NBC Universal (NYSE: GE) on Tuesday announced a
trial of dynamic advertising on Cox's video-on-demand service. The trial will
see different ads rotated into on-demand prime-time programs including NBC's
"The Office" and USA's
"Monk." Up to four ads or promos will be served to viewers at the
beginning, as well as within the program.
Social Network Application Developer RockYou Gets $50 MillionAuthored by Mark Hefflinger on November 17, 2009 - 7:34am.
San Mateo,
Calif. - RockYou, a developer of
social network applications and advertising technology, has raised $50 million
in its fourth round of venture capital financing from existing investor
Softbank, TechCrunch reported.
Mobile Ad Firm Millennial Media Raises $16 MillionAuthored by Mark Hefflinger on November 16, 2009 - 8:46am.
Baltimore
- Millennial Media, a provider of mobile advertising technology and services,
said on Monday that it has raised $16 million in its third round of funding,
led by New Enterprise Associates (NEA).
tags: Deals | Mobile | VC | Advertising | Columbia Capital | Millennial Media | Charles River Ventures | Bessemer Venture Partners | New Enterprise Associates |
Report: News Corp. to Block Google News "Within Months"Authored by Mark Hefflinger on November 13, 2009 - 9:52am.
 London
- Days after News Corp. (NYSE: NWS) chairman Rupert Murdoch said he plans to block stories
from his stable of newspapers from appearing in Google's news index, the
company's chief digital officer, Jonathan Miller, echoed the position and said
the move would come in "months and quarters -- not weeks," the
Telegraph reported. "The traffic which comes in from Google brings a
consumer who more often than not read one article and then leaves the site.
That is the least valuable of traffic to us... the economic impact [of not having
content indexed by Google] is not as great as you might think. You can survive
without it," Miller said at the Monaco Media Forum, according to the
Telegraph's coverage.
Microsoft's Massive, comScore to Study In-Game AdsAuthored by Mark Hefflinger on November 12, 2009 - 11:06am.
Redmond,
Wash. - Microsoft's (NASD: MSFT) Massive
in-game advertising network announced on Thursday that it has partnered with
Internet audience measurement firm comScore, to measure the effectiveness of
in-game ads. The companies will seek to find out the degree to which in-game
ads motivate gamers to visit websites; conduct brand-related searches; and
engage in other actions that had previously gone unmeasured. Preliminary
research indicates that people exposed to in-game ads registered a 280%
increase in visits to a TV channel's website, compared with those not exposed
to the ads.
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