MetricsVisible Technologies Nabs $22M for Social Media MonitoringAuthored by Mark Hefflinger on January 13, 2010 - 7:42am.
*A correction was made to this story.
Bellevue, Wash. - Visible Technologies, a provider of Internet audience measurement services, has raised $22 million in its third round of funding, led by Investor Growth Capital. tags: Deals | VC | Social Networking | Metrics | WPP | Visible Measures | Ignition Partners | Investor Growth Capital | In-Q-Tel | Centurion Holdings |
Mobile Analytics Firm Flurry Lands $7 MillionAuthored by Mark Hefflinger on January 12, 2010 - 9:18am.
San Francisco
- Flurry, a provider of smartphone application analytics and monetization
platforms, announced on Tuesday that it has raised $7 million in its second
round of financing, led by InterWest Partners.
tags: Deals | Mobile | VC | Metrics | Research | Draper Fisher Jurvetson | First Round Capital | Draper Richards | Union Square Ventures | InterWest Partners | Flurry |
Arbitron CEO Resigns After Violating Company PolicyAuthored by Mark Hefflinger on January 12, 2010 - 9:05am.
Columbia,
Md. - After just a year on the
job, Michael Skarzynski has resigned as the president and CEO of Arbitron after
the board of the radio ratings firm determined that he violated an undisclosed
company policy, unrelated to its financial performance.
Jive Acquires Social Media Monitoring Firm FiltrboxAuthored by Mark Hefflinger on January 7, 2010 - 8:25am.
Portland,
Ore. - Jive, a provider of social
media tools for businesses, announced on Thursday that it has acquired
Filtrbox, a social media analytics firm.
Hulu User Base Grows 95% in '09; Streams Up 307%Authored by Mark Hefflinger on January 4, 2010 - 12:42pm.
New York
- Hulu, the video portal joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and
Disney (NYSE: DIS), said that its monthly users grew by 95% in 2009, to over 43 million,
while monthly streams increased 307%, to 924 million. Over 6.4 million Hulu
players were embedded on third-party websites, up 237% from 2008, while the
company's library of content grew to 14,000 hours. The most popular clip of
2009 was SNL's "Motherlover," while the most popular full episode was
Family Guy's "Stew-Roids."
Flurry, comScore Team on Mobile Application RatingsAuthored by Mark Hefflinger on January 4, 2010 - 12:36pm.
San Francisco
- Flurry, a provider of mobile application analytics that recently merged with
fellow analytics firm Pinch Media, said on Monday that it has partnered with
comScore to launch a joint mobile application audience measurement service. The
service will offer insights on the usage of applications across mobile
platforms including iPhone, Android and BlackBerry.
Quantcast Secures $27.5 Million for Web Audience MeasurementAuthored by Mark Hefflinger on January 4, 2010 - 6:41am.
San Francisco
- Quantcast, a provider of Internet audience measurement services, announced on
Monday that it has closed a $27.5 million third round of financing, co-led by
Cisco (NASD: CSCO) and Polaris Venture Partners.
tags: Deals | VC | Advertising | Metrics | Cisco | Research | Quantcast | Polaris Venture Partners | Founders Fund | Revolution Partners |
Smartphone Analytics Firms Flurry, Pinch Media to MergeAuthored by Mark Hefflinger on December 22, 2009 - 7:15am.
San Francisco
- Flurry and Pinch Media announced on Tuesday that they have agreed to merge
their smartphone analytics businesses.
Pandora Hits 40 Million Users; Added 20 Million in 2009Authored by Mark Hefflinger on December 16, 2009 - 1:36pm.
Oakland,
Calif. - Streaming music service
Pandora announced on Wednesday that its user base has now topped 40 million,
having added a total of 20 million new users across all platforms in 2009. The
company's iPhone application went from 2 million users in December 2008 to over
10 million as of this month. Pandora said it is currently averaging 3 million
average daily users, one-third of whom access the service via a mobile device.
According to Ando Media, Pandora accounted for 44% of all Internet radio
listening hours in October.
Ace Metrix Gets $6 Million for On-Demand TV AnalyticsAuthored by Mark Hefflinger on December 16, 2009 - 9:28am.
Los Angeles
- Ace Metrix, a provider of analytics for on-demand television advertising,
announced on Wednesday that it has closed a $6 million second round of
financing, led by Leapfrog Ventures.
tags: Deals | VC | Video | Advertising | TV | Metrics | Research | Leapfrog Ventures | Palomar Ventures | Ace Metrix | Hummer Winblad Venture Partners |
SeeWhy Lands $2 Million for Website Analytics ToolsAuthored by Mark Hefflinger on December 16, 2009 - 9:18am.
Andover,
Mass. - SeeWhy, a provider of
website analytics and tools to market to consumers who abandon shopping carts
and online forms, announced on Wednesday that it has landed a $2 million
investment from several current shareholders, including Delta Partners.
Rentrak Acquires Nielsen's Box Office Metrics Service for $15MAuthored by Mark Hefflinger on December 15, 2009 - 9:54am.
Portland,
Ore. - Rentrak (NASD: RENT), a provider of
audience measurement for home video, video-on-demand and other entertainment
services, announced on Tuesday that it will acquire The Nielsen Company's
motion picture industry measurement and research unit, Nielsen EDI, for about $15
million.
Report: 6 Million More Seniors Using Web Than Five Years AgoAuthored by Mark Hefflinger on December 11, 2009 - 10:33am.
New York
- While people 65 and older still make up less than 10% of the active Internet
universe, their numbers are increasing at a rapid pace, according to a new
report by Nielsen.
Next Big Sound Gets $1 Million for Online Music AnalyticsAuthored by Mark Hefflinger on December 4, 2009 - 8:42am.
Boulder,
Colo. - Next Big Sound, a
provider of online music analytics services, has raised $1 million in seed
financing, led by Foundry Group, TechCrunch reported.
tags: Deals | VC | Social Networking | Music | Metrics | Research | Alsop Louie Partners | Foundry Group | SoftTech VC | TechStars | Next Big Sound |
Web Metrics Firm comScore to Acquire Certifica, Cut JobsAuthored by Mark Hefflinger on October 30, 2009 - 6:46am.
Reston, Va. - Boosting its presence in the
fast-growing Latin American market, comScore (NASD: SCOR), a provider of Internet audience
measurement services, said it will acquire Chilean Web measurement firm
Certifica.
Audience Measurement Firm Visible Measures Nabs FundingAuthored by Mark Hefflinger on October 6, 2009 - 8:22am.
Boston
- Visible Measures, a provider of Internet audience measurement services,
announced on Tuesday that it has raised additional venture capital from DAG
Ventures in its third round of funding.
Report: NBA.com Most Popular U.S. Sports League WebsiteAuthored by Mark Hefflinger on October 5, 2009 - 10:02am.
Reston, Va.
- Of the four major U.S.
professional sports Web properties, NBA.com, the site of the National
Basketball Association (NBA), attracted the most global interest during a
year-long period ending in July, according to new figures from comScore.
Facebook, Nielsen Partner to Measure Marketing EffectivenessAuthored by Mark Hefflinger on September 22, 2009 - 11:58am.
Palo Alto,
Calif. - Facebook announced on
Tuesday that it has forged a multi-year partnership with ratings firm Nielsen,
that will see the companies work to help marketers better use Facebook and gain
insights from their campaigns. The first product of the collaboration, Nielsen
BrandLift, allows advertisers to serve opt-in polls on Facebook's homepage --
to measure consumer attitudes and purchase intent from display advertising that
has appeared on the site.
Adobe to Acquire Web Analytics Firm Omniture for $1.8BAuthored by Mark Hefflinger on September 15, 2009 - 11:20am.
San Jose,
Calif. - Web publishing software
giant Adobe Systems (NASD: ADBE) announced on Tuesday that it has agreed to acquire
Omniture (NASD: OMTR), a provider of audience measurement and analytics for businesses, in a
deal value at $1.8 billion. Under the terms, Adobe will acquire all of
Omniture's outstanding shares for $21.50 each -- a premium of 45% over the
company's average closing share price over the 30 trading days.
Broadcasters, Advertisers Team to Study Audience RatingsAuthored by Mark Hefflinger on September 10, 2009 - 9:06am.
New York
- A consortium of 14 broadcasters, ad agencies and advertisers announced on
Thursday that they are joining forces to explore new ways to measure audiences
across traditional and new media. Founding members of the Council for
Innovative Media Measurement (CIMM) include Time Warner (NYSE: TWX); News Corp. (NYSE: NWS); Viacom (NYSE: VIA);
NBC Universal (NYSE: GE); Disney-ABC (NYSE: DIS); CBS (NYSE: CBS) Paramount; Discovery (NASD: DISCA); Starcom MediaVest;
Mediabrands; WPP (NASD: WPPGY); Omnicom (NYSE: OMC); Unilever (NYSE: UL); AT&T (NYSE: T); and Procter & Gamble (NYSE: PG).
tags: Video | Advertising | TV | Reports | Metrics | Disney | Viacom | Discovery | CBS | NBC Universal | News Corp. | Time Warner | Research | Council for Innovative Media Measurement |
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