Metrics

TiVo, Quantcast Partner on TV-Internet Ratings Service

Authored by Mark Hefflinger on June 23, 2009 - 11:42am.
New York - TiVo (NASD: TIVO) announced on Tuesday that it has partnered with Web audience measurement firm Quantcast to offer advertisers and media firms an analysis service that cuts across DVR and Internet usage. The Tivo/Quantcast sample of 35,000 households will include TiVo's own ratings panel with Quantcast's direct measurement offering to track the effectiveness of advertising, media consumption and programming affinity.

tags: TV | Reports | Metrics | TiVo | DVR | Research | Quantcast |

Report: Virtual Worlds to Grow at 23% Through 2015

Authored by Mark Hefflinger on June 16, 2009 - 10:19am.
Boston - Virtual worlds are expected to grow at a compound annual growth rate of 23% from 2009 through 20015, according to a report from market research firm Strategy Analytics.

Report: Facebook Overtakes MySpace in U.S. Web Traffic

Authored by Mark Hefflinger on June 15, 2009 - 11:47am.

Palo Alto, Calif. - Facebook surpassed News Corp.'s (NYSE: NWS) MySpace in U.S. Web traffic for the first time ever in the month of May, TechCrunch reported, citing data from Internet audience measurement firm comScore. Facebook counted 70.278 million unique visitors last month, compared to MySpace's 70.255 million.

Analysis: What Canadians are Searching for Online

Authored by Heather Hopkins on June 10, 2009 - 7:27am.

Last week, we did a blog post on the top categories visited by Canadian internet users. We followed that up with a post looking at the number of words used in queries. To follow this theme, today we are posting on what Canadians are searching for online. The following table shows the top search terms entered into search engines by Canadian Internet users in the twelve weeks to 30th May 2009. The table is divided into two columns to show the highest volume navigational search terms (meaning that most searchers had a clear intent to reach a particular website) and the highest volume generic terms.

Hulu: Nielsen is Undercounting Our Site Visitors

Authored by Mark Hefflinger on May 15, 2009 - 6:32am.
New York - Hulu, the online video joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and Disney (NYSE: DIS), has raised objections to methodologies used to count Web video views, as Internet audience measurement firms Nielsen Online and comScore counted 8.9 million and 42 million visitors to the site in March, respectively, The New York Times reported.

Report: Hulu Tops Yahoo for Third Place in Web Video in March

Authored by Mark Hefflinger on April 29, 2009 - 12:06pm.
Reston, Va. - Hulu, the video site joint venture between NBC Universal (NYSE: GE) and News Corp. (NYSE: NWS), overtook Yahoo (NASD: YHOO) to become the third most-popular Web video site in March, according to Web audience measurement firm comScore. Hulu served 380 million videos last month, to Yahoo's 335 million. Google (NASD: GOOG) and YouTube still dwarfed all competitors, with 5.9 billion video views, with News Corp.-owned sites including MySpace taking second place with 437 million views.

ComScore: Twitter Was Top-Gaining Website in March

Authored by Mark Hefflinger on April 23, 2009 - 11:13am.
Reston, Va. - Microblogging service Twitter ranked as the top-gaining web property in March, drawing 9.3 million unique visitors, more than twice as many as the prior month, according to new figures from Internet audience measurement firm comScore. Following several months of double-digit growth, traffic to Twitter.com spiked 131% in the month, fueled in part by celebrity "tweeters" and substantial mainstream media attention.

tags: Metrics | comScore | Twitter |

Report: Online Radio Audience Grows, But iPod Usage Cuts Listening Time

Authored by Jay Baage on April 17, 2009 - 11:19am.

New York - The number of Americans who listen to online radio at least once a week grew to 42 million, up from 33 million in 2008, according to a new study from Arbitron and Edison Research. Nearly half of the U. S. population, or 49%, 125 million people, have at least once listened to online radio.

NBC.com Hits One Billion Full-Length Episodes Streamed

Authored by Mark Hefflinger on April 16, 2009 - 9:36am.
Universal City, Calif. - NBC Universal's (NYSE: GE) NBC.com announced on Thursday that its NBC Rewind streaming video player has now delivered over one billion full episodes to users, since launching in October 2006. "Users are consistently and reliably using our Rewind player to catch up on their favorite shows and discover new ones," said Stephen Andrade, senior vice president of digital development and general manager of NBC.com. "Clearly, with over a billion 'served,' this has become a mainstream behavior."
tags: Video | TV | Metrics | NBC.com |

ABC's "Lost" Streamed 35.8M Episodes in March

Authored by Mark Hefflinger on April 14, 2009 - 12:29pm.
Los Angeles - Disney/ABC's (NYSE: DIS) "Lost" served 35.8 million video streams of full-length episodes during March, and counted 1.4 million unique viewers, Variety reported, citing Nielsen VideoCensus data. ABC's "Grey's Anatomy" and "Dancing With the Stars" also took second and third place among streaming shows in March, with 19.7 million and 19.6 million streams, respectively. Overall, ABC.com came in sixth among all video sites, with 176.9 million streams last month, behind YouTube (5.47 billion), Hulu (248 million), Yahoo (231.7 million), Fox Interactive Media (207.5 million) and Nickelodeon (196.2 million).

tags: Video | TV | Metrics | ABC | Nielsen | Lost |

Facebook Hits 200 Million Users; Launches Charities Page

Authored by Mark Hefflinger on April 8, 2009 - 8:20am.
Palo Alto, Calif. - Online social network Facebook has reached 200 million active users, founder and CEO Mark Zuckerberg wrote in a blog post on Wednesday. "Growing rapidly to 200 million users is a really good start, but we've always known that in order for Facebook to help people represent everything that is happening in their world, everyone needs to have a voice," wrote Zuckerberg.

Analysis: Top Searches on Twitter Search

Authored by Heather Dougherty on April 7, 2009 - 11:42am.

What do people search for on Twitter? We collected search terms that we took place within Twitter’s search engine to identify the topics that are being searched most often on Twitter for the week ending March 21, 2009. Searches for the vampire series ‘twilight’ were the most popular for the week overall fueled by the US release of the DVD, followed by ‘redco’, and ‘parkersburg’.

TubeMogul Gets $3 Million for Web Video Distribution, Analytics

Authored by Mark Hefflinger on April 1, 2009 - 6:59am.
Emeryville, Calif. - TubeMogul, a provider of Web video distribution and analytics services, has raised $3 million in first round funding, led by Trinity Ventures, NewTeeVee reported.

Visitors to USA Today's Website Increase 27% in February

Authored by Mark Hefflinger on March 16, 2009 - 1:11pm.
McLean, Va. - Paced by its technology coverage, the web site of USA Today drew more than 13.4 million unique visitors in February, an increase of 27% from the prior year, according to new figures from Nielsen Online. It was the largest increase of any national newspaper. The site's largest audience growth came from its Tech section, which doubled its audience to 1.9 million visitors for the month. Some of the most viewed topics on the site included coverage of the economic stimulus package, the Octuplet Mom, and Rihanna.

Analysis: Is Twitter a Facebook or Google killer?

Authored by Heather Hopkins on March 12, 2009 - 11:41am.

Is Twitter, as Google CEO Eric Schmidt opined last week, the poor man's email? Is it a Facebook or Google killer? What can clickstream data tell us about how people are using Twitter and how does that compare to email, Facebook and search engines? The following table shows the top 20 websites visited after Twitter.com in February:

imeem's Dalton Caldwell on Monetizing Social Networks

Authored by Jay Baage on March 11, 2009 - 7:29am.

New York - Music-focused online social network imeem has raised over $50 million in funding from investors including Sequoia Capital and Warner Music Group, according to reports. In this exclusive interview from DMW's recent Digital Music Forum East, imeem's 28-year-old founder Dalton Caldwell, recently featured in BusinessWeek.com's up-and-comers under 30 section, talks about new ad formats the company is about to launch, how they are working on developing and monetizing a broader mobile offering, as well as what kind of music he personally listens to.

Analysis: Visits to Gmail surpass YouTube

Authored by Heather Dougherty on March 10, 2009 - 11:53am.

For the past two weeks, the market share of US Internet visits to Gmail has been higher than visits to YouTube. Previously, YouTube consistently ranked 10th among all websites by market share of visits until the week ending Jan. 10, 2009, where Gmail moved up one rank to reach #10. The websites have been swapping positions regularly ever since.

Analysis: Perez Hilton #1 Traffic Source Is Facebook

Authored by Heather Hopkins on February 26, 2009 - 4:03am.

I noticed Ryan Spoon's blog post (via Techmeme) on PerezHilton.com's growth this morning. I have followed the Perez Hilton site (for purely professional reasons) for some time. The website ranked #398 among All Categories of websites last week and #5 among Entertainment - Personalities websites (based on share of US Internet visits).

Analysis: Job Seekers Turn to the Web

Authored by Heather Hopkins on February 20, 2009 - 12:20pm.

January is the peak season for visits to employment websites and with unemployment numbers climbing ever higher, this year was no exception. Each year, visits to employment websites peak the second week of January. This year visits to websites in the Employment and Training category were 17% higher than in January 2008. Growth is due to continued natural growth for the category (see chart below illustrating that visits have been growing for the past three years), as well as rising unemployment rates and job uncertainty.

Report: U.S. Web Video Views Up 13% in December to 14.3B

Authored by Mark Hefflinger on February 5, 2009 - 8:27am.

Reston, Va. - U.S. Internet users watched a record 14.3 billion online videos during December, an increase of 13% from the previous year, with YouTube (NASD: GOOG) again leading the way with nearly 6 billion streams, or 41% of all U.S. video traffic, according to a report from market research firm comScore.