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Visible Technologies Nabs $22M for Social Media Monitoring

Authored by Mark Hefflinger on January 13, 2010 - 7:42am.
*A correction was made to this story.

Bellevue, Wash. - Visible Technologies, a provider of Internet audience measurement services, has raised $22 million in its third round of funding, led by Investor Growth Capital.
tags: Deals | VC | Social Networking | Metrics | WPP | Visible Measures | Ignition Partners | Investor Growth Capital | In-Q-Tel | Centurion Holdings |

Mobile Analytics Firm Flurry Lands $7 Million

Authored by Mark Hefflinger on January 12, 2010 - 9:18am.
San Francisco - Flurry, a provider of smartphone application analytics and monetization platforms, announced on Tuesday that it has raised $7 million in its second round of financing, led by InterWest Partners.
tags: Deals | Mobile | VC | Metrics | Research | Draper Fisher Jurvetson | First Round Capital | Draper Richards | Union Square Ventures | InterWest Partners | Flurry |

Arbitron CEO Resigns After Violating Company Policy

Authored by Mark Hefflinger on January 12, 2010 - 9:05am.
Columbia, Md. - After just a year on the job, Michael Skarzynski has resigned as the president and CEO of Arbitron after the board of the radio ratings firm determined that he violated an undisclosed company policy, unrelated to its financial performance.
tags: Radio | Music | Metrics | Moves | Arbitron | Michael Skarzynski |

Jive Acquires Social Media Monitoring Firm Filtrbox

Authored by Mark Hefflinger on January 7, 2010 - 8:25am.
Portland, Ore. - Jive, a provider of social media tools for businesses, announced on Thursday that it has acquired Filtrbox, a social media analytics firm.
tags: Deals | Social Networking | Metrics | Acquisitions | Filtrbox | Jive Software |

Hulu User Base Grows 95% in '09; Streams Up 307%

Authored by Mark Hefflinger on January 4, 2010 - 12:42pm.
New York - Hulu, the video portal joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and Disney (NYSE: DIS), said that its monthly users grew by 95% in 2009, to over 43 million, while monthly streams increased 307%, to 924 million. Over 6.4 million Hulu players were embedded on third-party websites, up 237% from 2008, while the company's library of content grew to 14,000 hours. The most popular clip of 2009 was SNL's "Motherlover," while the most popular full episode was Family Guy's "Stew-Roids."

tags: Video | Metrics | Disney | NBC Universal | News Corp. | Hulu |

Flurry, comScore Team on Mobile Application Ratings

Authored by Mark Hefflinger on January 4, 2010 - 12:36pm.
San Francisco - Flurry, a provider of mobile application analytics that recently merged with fellow analytics firm Pinch Media, said on Monday that it has partnered with comScore to launch a joint mobile application audience measurement service. The service will offer insights on the usage of applications across mobile platforms including iPhone, Android and BlackBerry.

tags: Mobile | Metrics | comScore | Research | Flurry |

Quantcast Secures $27.5 Million for Web Audience Measurement

Authored by Mark Hefflinger on January 4, 2010 - 6:41am.
San Francisco - Quantcast, a provider of Internet audience measurement services, announced on Monday that it has closed a $27.5 million third round of financing, co-led by Cisco (NASD: CSCO) and Polaris Venture Partners.
tags: Deals | VC | Advertising | Metrics | Cisco | Research | Quantcast | Polaris Venture Partners | Founders Fund | Revolution Partners |

Smartphone Analytics Firms Flurry, Pinch Media to Merge

Authored by Mark Hefflinger on December 22, 2009 - 7:15am.
San Francisco - Flurry and Pinch Media announced on Tuesday that they have agreed to merge their smartphone analytics businesses.
tags: Deals | Mobile | Metrics | Acquisitions | iPhone | Android | Pinch Media | Flurry |

Pandora Hits 40 Million Users; Added 20 Million in 2009

Authored by Mark Hefflinger on December 16, 2009 - 1:36pm.
Oakland, Calif. - Streaming music service Pandora announced on Wednesday that its user base has now topped 40 million, having added a total of 20 million new users across all platforms in 2009. The company's iPhone application went from 2 million users in December 2008 to over 10 million as of this month. Pandora said it is currently averaging 3 million average daily users, one-third of whom access the service via a mobile device. According to Ando Media, Pandora accounted for 44% of all Internet radio listening hours in October.

tags: Music | Metrics | Pandora | iPhone |

Ace Metrix Gets $6 Million for On-Demand TV Analytics

Authored by Mark Hefflinger on December 16, 2009 - 9:28am.
Los Angeles - Ace Metrix, a provider of analytics for on-demand television advertising, announced on Wednesday that it has closed a $6 million second round of financing, led by Leapfrog Ventures.
tags: Deals | VC | Video | Advertising | TV | Metrics | Research | Leapfrog Ventures | Palomar Ventures | Ace Metrix | Hummer Winblad Venture Partners |

SeeWhy Lands $2 Million for Website Analytics Tools

Authored by Mark Hefflinger on December 16, 2009 - 9:18am.
Andover, Mass. - SeeWhy, a provider of website analytics and tools to market to consumers who abandon shopping carts and online forms, announced on Wednesday that it has landed a $2 million investment from several current shareholders, including Delta Partners.
tags: Deals | VC | Metrics | Research | SeeWhy | Delta Partners |

Rentrak Acquires Nielsen's Box Office Metrics Service for $15M

Authored by Mark Hefflinger on December 15, 2009 - 9:54am.
Portland, Ore. - Rentrak (NASD: RENT), a provider of audience measurement for home video, video-on-demand and other entertainment services, announced on Tuesday that it will acquire The Nielsen Company's motion picture industry measurement and research unit, Nielsen EDI, for about $15 million.
tags: Deals | Metrics | Movies | Acquisitions | Nielsen | Rentrak | Research | Nielsen EDI |

Report: 6 Million More Seniors Using Web Than Five Years Ago

Authored by Mark Hefflinger on December 11, 2009 - 10:33am.
New York - While people 65 and older still make up less than 10% of the active Internet universe, their numbers are increasing at a rapid pace, according to a new report by Nielsen.
tags: Reports | Metrics | Nielsen | Research |

Next Big Sound Gets $1 Million for Online Music Analytics

Authored by Mark Hefflinger on December 4, 2009 - 8:42am.
Boulder, Colo. - Next Big Sound, a provider of online music analytics services, has raised $1 million in seed financing, led by Foundry Group, TechCrunch reported.
tags: Deals | VC | Social Networking | Music | Metrics | Research | Alsop Louie Partners | Foundry Group | SoftTech VC | TechStars | Next Big Sound |

Web Metrics Firm comScore to Acquire Certifica, Cut Jobs

Authored by Mark Hefflinger on October 30, 2009 - 6:46am.
Reston, Va. - Boosting its presence in the fast-growing Latin American market, comScore (NASD: SCOR), a provider of Internet audience measurement services, said it will acquire Chilean Web measurement firm Certifica.
tags: Deals | Reports | Metrics | Acquisitions | Layoffs | comScore | Certifica |

Audience Measurement Firm Visible Measures Nabs Funding

Authored by Mark Hefflinger on October 6, 2009 - 8:22am.
Boston - Visible Measures, a provider of Internet audience measurement services, announced on Tuesday that it has raised additional venture capital from DAG Ventures in its third round of funding.
tags: Deals | VC | Metrics | DAG Ventures | Visible Meaures |

Report: NBA.com Most Popular U.S. Sports League Website

Authored by Mark Hefflinger on October 5, 2009 - 10:02am.
Reston, Va. - Of the four major U.S. professional sports Web properties, NBA.com, the site of the National Basketball Association (NBA), attracted the most global interest during a year-long period ending in July, according to new figures from comScore.
tags: Sports | Reports | Metrics | comScore | Research | NBA.com |

Facebook, Nielsen Partner to Measure Marketing Effectiveness

Authored by Mark Hefflinger on September 22, 2009 - 11:58am.
Palo Alto, Calif. - Facebook announced on Tuesday that it has forged a multi-year partnership with ratings firm Nielsen, that will see the companies work to help marketers better use Facebook and gain insights from their campaigns. The first product of the collaboration, Nielsen BrandLift, allows advertisers to serve opt-in polls on Facebook's homepage -- to measure consumer attitudes and purchase intent from display advertising that has appeared on the site.
tags: Marketing | Advertising | Social Networking | Metrics | Facebook | Nielsen | BrandLift |

Adobe to Acquire Web Analytics Firm Omniture for $1.8B

Authored by Mark Hefflinger on September 15, 2009 - 11:20am.
San Jose, Calif. - Web publishing software giant Adobe Systems (NASD: ADBE) announced on Tuesday that it has agreed to acquire Omniture (NASD: OMTR), a provider of audience measurement and analytics for businesses, in a deal value at $1.8 billion. Under the terms, Adobe will acquire all of Omniture's outstanding shares for $21.50 each -- a premium of 45% over the company's average closing share price over the 30 trading days.
tags: Deals | Metrics | Acquisitions | Publishing | Adobe Systems | Omniture |

Broadcasters, Advertisers Team to Study Audience Ratings

Authored by Mark Hefflinger on September 10, 2009 - 9:06am.
New York - A consortium of 14 broadcasters, ad agencies and advertisers announced on Thursday that they are joining forces to explore new ways to measure audiences across traditional and new media. Founding members of the Council for Innovative Media Measurement (CIMM) include Time Warner (NYSE: TWX); News Corp. (NYSE: NWS); Viacom (NYSE: VIA); NBC Universal (NYSE: GE); Disney-ABC (NYSE: DIS); CBS (NYSE: CBS) Paramount; Discovery (NASD: DISCA); Starcom MediaVest; Mediabrands; WPP (NASD: WPPGY); Omnicom (NYSE: OMC); Unilever (NYSE: UL); AT&T (NYSE: T); and Procter & Gamble (NYSE: PG).
tags: Video | Advertising | TV | Reports | Metrics | Disney | Viacom | Discovery | CBS | NBC Universal | News Corp. | Time Warner | Research | Council for Innovative Media Measurement |
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