MetricsTiVo, Quantcast Partner on TV-Internet Ratings ServiceAuthored by Mark Hefflinger on June 23, 2009 - 11:42am.
New York
- TiVo (NASD: TIVO) announced on Tuesday that it has partnered with Web audience measurement
firm Quantcast to offer advertisers and media firms an analysis service that
cuts across DVR and Internet usage. The Tivo/Quantcast sample of 35,000
households will include TiVo's own ratings panel with Quantcast's direct
measurement offering to track the effectiveness of advertising, media
consumption and programming affinity.
Report: Virtual Worlds to Grow at 23% Through 2015Authored by Mark Hefflinger on June 16, 2009 - 10:19am.
Boston - Virtual worlds are expected to grow at a compound annual growth
rate of 23% from 2009 through 20015, according to a report from market research
firm Strategy Analytics.
Report: Facebook Overtakes MySpace in U.S. Web TrafficAuthored by Mark Hefflinger on June 15, 2009 - 11:47am.
Analysis: What Canadians are Searching for OnlineAuthored by Heather Hopkins on June 10, 2009 - 7:27am.
Hulu: Nielsen is Undercounting Our Site VisitorsAuthored by Mark Hefflinger on May 15, 2009 - 6:32am.
New York
- Hulu, the online video joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and
Disney (NYSE: DIS), has raised objections to methodologies used to count Web video views,
as Internet audience measurement firms Nielsen Online and comScore counted 8.9
million and 42 million visitors to the site in March, respectively, The New
York Times reported.
tags: Video | Advertising | TV | Metrics | Disney | NBC Universal | comScore | Research | News Corp | Hulu | Nielsen Online |
Report: Hulu Tops Yahoo for Third Place in Web Video in MarchAuthored by Mark Hefflinger on April 29, 2009 - 12:06pm.
Reston, Va. - Hulu, the video site joint venture
between NBC Universal (NYSE: GE) and News Corp. (NYSE: NWS), overtook Yahoo (NASD: YHOO) to become the third
most-popular Web video site in March, according to Web audience measurement
firm comScore. Hulu served 380 million videos last month, to Yahoo's 335
million. Google (NASD: GOOG) and YouTube still dwarfed all competitors, with 5.9 billion
video views, with News Corp.-owned sites including MySpace taking second place
with 437 million views.
ComScore: Twitter Was Top-Gaining Website in MarchAuthored by Mark Hefflinger on April 23, 2009 - 11:13am.
Reston, Va. - Microblogging service Twitter ranked
as the top-gaining web property in March, drawing 9.3 million unique visitors,
more than twice as many as the prior month, according to new figures from Internet
audience measurement firm comScore. Following several months of double-digit
growth, traffic to Twitter.com spiked 131% in the month, fueled in part by
celebrity "tweeters" and substantial mainstream media attention.
Report: Online Radio Audience Grows, But iPod Usage Cuts Listening TimeAuthored by Jay Baage on April 17, 2009 - 11:19am.
NBC.com Hits One Billion Full-Length Episodes StreamedAuthored by Mark Hefflinger on April 16, 2009 - 9:36am.
Universal City,
Calif. - NBC Universal's (NYSE: GE) NBC.com
announced on Thursday that its NBC Rewind streaming video player has now
delivered over one billion full episodes to users, since launching in October
2006. "Users are consistently and reliably using our Rewind player to
catch up on their favorite shows and discover new ones," said Stephen
Andrade, senior vice president of digital development and general manager of
NBC.com. "Clearly, with over a billion 'served,' this has become a
mainstream behavior."
ABC's "Lost" Streamed 35.8M Episodes in MarchAuthored by Mark Hefflinger on April 14, 2009 - 12:29pm.
Los Angeles
- Disney/ABC's (NYSE: DIS) "Lost" served 35.8 million video streams of
full-length episodes during March, and counted 1.4 million unique viewers, Variety
reported, citing Nielsen VideoCensus data. ABC's "Grey's Anatomy" and
"Dancing With the Stars" also took second and third place among
streaming shows in March, with 19.7 million and 19.6 million streams,
respectively. Overall, ABC.com came in sixth among all video sites, with 176.9
million streams last month, behind YouTube (5.47 billion), Hulu (248 million),
Yahoo (231.7 million), Fox Interactive Media (207.5 million) and Nickelodeon
(196.2 million).
Facebook Hits 200 Million Users; Launches Charities PageAuthored by Mark Hefflinger on April 8, 2009 - 8:20am.
Palo Alto,
Calif. - Online social network
Facebook has reached 200 million active users, founder and CEO Mark Zuckerberg
wrote in a blog post on Wednesday. "Growing rapidly to 200 million users
is a really good start, but we've always known that in order for Facebook to
help people represent everything that is happening in their world, everyone
needs to have a voice," wrote Zuckerberg.
Analysis: Top Searches on Twitter SearchAuthored by Heather Dougherty on April 7, 2009 - 11:42am.
TubeMogul Gets $3 Million for Web Video Distribution, AnalyticsAuthored by Mark Hefflinger on April 1, 2009 - 6:59am.
Emeryville,
Calif. - TubeMogul, a provider of
Web video distribution and analytics services, has raised $3 million in first
round funding, led by Trinity Ventures, NewTeeVee reported.
Visitors to USA Today's Website Increase 27% in FebruaryAuthored by Mark Hefflinger on March 16, 2009 - 1:11pm.
McLean, Va. - Paced by its technology coverage, the web site
of USA Today drew more than 13.4 million unique visitors in
February, an increase of 27% from the prior year, according to new figures from
Nielsen Online. It was the largest increase of any national newspaper. The
site's largest audience growth came from its Tech section, which doubled its
audience to 1.9 million visitors for the month. Some of the most viewed topics
on the site included coverage of the economic stimulus package, the Octuplet
Mom, and Rihanna.
Analysis: Is Twitter a Facebook or Google killer?Authored by Heather Hopkins on March 12, 2009 - 11:41am.
imeem's Dalton Caldwell on Monetizing Social NetworksAuthored by Jay Baage on March 11, 2009 - 7:29am.
New York - Music-focused online social network imeem has raised over $50 million in funding from investors including Sequoia Capital and Warner Music Group, according to reports. In this exclusive interview from DMW's recent Digital Music Forum East, imeem's 28-year-old founder Dalton Caldwell, recently featured in BusinessWeek.com's up-and-comers under 30 section, talks about new ad formats the company is about to launch, how they are working on developing and monetizing a broader mobile offering, as well as what kind of music he personally listens to. tags: Marketing | Advertising | Social Networking | Music | Metrics | Events | UGC | Digital Music Forum East | Imeem | Dalton Caldwell |
Analysis: Visits to Gmail surpass YouTubeAuthored by Heather Dougherty on March 10, 2009 - 11:53am.
Analysis: Perez Hilton #1 Traffic Source Is FacebookAuthored by Heather Hopkins on February 26, 2009 - 4:03am.
Analysis: Job Seekers Turn to the WebAuthored by Heather Hopkins on February 20, 2009 - 12:20pm.
Report: U.S. Web Video Views Up 13% in December to 14.3BAuthored by Mark Hefflinger on February 5, 2009 - 8:27am.
Reston, Va. - U.S. Internet users watched a record 14.3 billion online videos during December, an increase of 13% from the previous year, with YouTube (NASD: GOOG) again leading the way with nearly 6 billion streams, or 41% of all U.S. video traffic, according to a report from market research firm comScore. |
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