Metrics

Web Metrics Firm comScore to Acquire Certifica, Cut Jobs

Authored by Mark Hefflinger on October 30, 2009 - 6:46am.
Reston, Va. - Boosting its presence in the fast-growing Latin American market, comScore (NASD: SCOR), a provider of Internet audience measurement services, said it will acquire Chilean Web measurement firm Certifica.

Audience Measurement Firm Visible Measures Nabs Funding

Authored by Mark Hefflinger on October 6, 2009 - 8:22am.
Boston - Visible Measures, a provider of Internet audience measurement services, announced on Tuesday that it has raised additional venture capital from DAG Ventures in its third round of funding.

Report: NBA.com Most Popular U.S. Sports League Website

Authored by Mark Hefflinger on October 5, 2009 - 10:02am.
Reston, Va. - Of the four major U.S. professional sports Web properties, NBA.com, the site of the National Basketball Association (NBA), attracted the most global interest during a year-long period ending in July, according to new figures from comScore.

Facebook, Nielsen Partner to Measure Marketing Effectiveness

Authored by Mark Hefflinger on September 22, 2009 - 11:58am.
Palo Alto, Calif. - Facebook announced on Tuesday that it has forged a multi-year partnership with ratings firm Nielsen, that will see the companies work to help marketers better use Facebook and gain insights from their campaigns. The first product of the collaboration, Nielsen BrandLift, allows advertisers to serve opt-in polls on Facebook's homepage -- to measure consumer attitudes and purchase intent from display advertising that has appeared on the site.

Adobe to Acquire Web Analytics Firm Omniture for $1.8B

Authored by Mark Hefflinger on September 15, 2009 - 11:20am.
San Jose, Calif. - Web publishing software giant Adobe Systems (NASD: ADBE) announced on Tuesday that it has agreed to acquire Omniture (NASD: OMTR), a provider of audience measurement and analytics for businesses, in a deal value at $1.8 billion. Under the terms, Adobe will acquire all of Omniture's outstanding shares for $21.50 each -- a premium of 45% over the company's average closing share price over the 30 trading days.

Broadcasters, Advertisers Team to Study Audience Ratings

Authored by Mark Hefflinger on September 10, 2009 - 9:06am.
New York - A consortium of 14 broadcasters, ad agencies and advertisers announced on Thursday that they are joining forces to explore new ways to measure audiences across traditional and new media. Founding members of the Council for Innovative Media Measurement (CIMM) include Time Warner (NYSE: TWX); News Corp. (NYSE: NWS); Viacom (NYSE: VIA); NBC Universal (NYSE: GE); Disney-ABC (NYSE: DIS); CBS (NYSE: CBS) Paramount; Discovery (NASD: DISCA); Starcom MediaVest; Mediabrands; WPP (NASD: WPPGY); Omnicom (NYSE: OMC); Unilever (NYSE: UL); AT&T (NYSE: T); and Procter & Gamble (NYSE: PG).

Analysis: Twitter Overtakes MySpace in the UK

Authored by Robin Goad on September 1, 2009 - 6:44am.

Last week Twitter received more UK Internet visits than MySpace for the first time. As the chart below illustrates, for the week ending 29/08/09 Twitter.com picked up 1 in every 400 UK Internet visits and ranked as the 27th most visited website in the UK, one position above MySpace.

Universal Music Taps BigChampagne for Online Metrics

Authored by Mark Hefflinger on August 18, 2009 - 11:41am.
New York - Universal Music Group on Tuesday announced a long-term partnership with BigChampagne, a provider of information and analytic tools about online media consumption. Under the deal, UMG will receive analysis of songs and listening patterns from millions of users of social networks and online music services, including file-sharing networks. Other BigChampagne clients including Viacom/MTV and Clear Channel's Premiere Radio Networks.

The Orchard Launches Slate of New Artist Services

Authored by Mark Hefflinger on August 4, 2009 - 12:38pm.
New York - The Orchard (NASD: ORCD), a digital distributor of independent music and video, on Tuesday announced the launch of a new platform that will give its label and artist clients new sales, analytic and marketing tools, widget and iPhone application creation, and data tracking services. The Workstation platform is open to developers interested in offering music-related applications to Orchard customers. The initial offering will include applications from ArtistData, Band Metrics, TheBizmo, BMAT, FanBridge, Mediaguide, Mobile Roadie, New Reach Technologies, Peekok, Topspin, Trendrr, and uPlaya.

Microsoft, ComScore Team on Digital Media Planning Service

Authored by Mark Hefflinger on July 30, 2009 - 11:47am.
Redmond, Wash. - Microsoft (NASD: MSFT) on Thursday announced a partnership with Internet audience measurement firm comScore (NASD: CSOR) to develop a digital media planning platform. The Reach and Frequency Planner, which will combine Microsoft's ad serving data with demographic information from comScore's panel, will help brand advertisers predict reach, frequency and audience composition at the ad placement level, the companies said.

Blip.tv Signs Deals to Syndicate, Track Web Videos

Authored by Mark Hefflinger on July 28, 2009 - 9:37am.
New York - Online video distributor Blip.tv announced on Tuesday that it has signed new partnerships with YouTube, TiVo, Vimeo, Roku and NBC's New York operations, to monetize and track advertising and viewership across its distribution network.

MySpace Music Third Most-Popular Music Website

Authored by Mark Hefflinger on July 23, 2009 - 11:46am.
Los Angeles - News Corp.'s (NYSE: NWS) MySpace Music joint venture with the major record labels is now the third most-visited music site on the Web, behind AOL Music and Yahoo Music, with 12.1 million unique users in June, TechCrunch reported. MySpace Music has seen traffic rise 1,017% over the past year.

Interactive Video Firm Clickthrough Secures $1 Million

Authored by Mark Hefflinger on July 16, 2009 - 7:15am.
San Francisco - Clickthrough, a provider of interactive audience measurement for video encoding and analytics, announced on Thursday that it has secured $1 million in new financing.

Facebook Hits 250 Million Users Worldwide

Authored by Mark Hefflinger on July 15, 2009 - 11:17am.
Palo Alto, Calif. - Facebook, which recently passed News Corp.'s (NYSE: NWS) MySpace as the most-visited social network in the U.S., now counts 250 million users, having added 50 million since early April, CEO Mark Zuckerberg announced in a blog post on Wednesday. "The rapid pace of our growth is humbling and exciting for us, and it affirms that people everywhere are realizing the power of staying connected to everything they care about on Facebook," wrote Zuckerberg. "

Analysis: MySpace - Returning to Entertainment?

Authored by Bill Tancer on July 14, 2009 - 11:34am.

I was living vicariously through WSJ's Julia Angwin's Mogul-fest tweets last week (ironically throughout the week she tweeted that several moguls didn't see the future in Twitter). While in Sun Valley, Angwin reported a brief interchange with Murdoch regarding the future direction of MySpace. Murdoch stated that MySpace needed to be re-focused "as an entertainment portal."

Analysis: 10 Stunning (And Useful) Stats About Twitter

Authored by Rohit Bhargava on July 9, 2009 - 10:12am.
Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people's biographic information. This often yields some questionable results - and the Sysomos report is not immune to this (for example, they find that 65% of Twitter users are under the age of 25, but base this on only the 0.7% of users who actually disclose their age).
tags: Deals | Mobile | Marketing | Metrics | PR | Twitter |

TiVo, Quantcast Partner on TV-Internet Ratings Service

Authored by Mark Hefflinger on June 23, 2009 - 11:42am.
New York - TiVo (NASD: TIVO) announced on Tuesday that it has partnered with Web audience measurement firm Quantcast to offer advertisers and media firms an analysis service that cuts across DVR and Internet usage. The Tivo/Quantcast sample of 35,000 households will include TiVo's own ratings panel with Quantcast's direct measurement offering to track the effectiveness of advertising, media consumption and programming affinity.

tags: TV | Reports | Metrics | TiVo | DVR | Research | Quantcast |

Report: Virtual Worlds to Grow at 23% Through 2015

Authored by Mark Hefflinger on June 16, 2009 - 10:19am.
Boston - Virtual worlds are expected to grow at a compound annual growth rate of 23% from 2009 through 20015, according to a report from market research firm Strategy Analytics.

Report: Facebook Overtakes MySpace in U.S. Web Traffic

Authored by Mark Hefflinger on June 15, 2009 - 11:47am.

Palo Alto, Calif. - Facebook surpassed News Corp.'s (NYSE: NWS) MySpace in U.S. Web traffic for the first time ever in the month of May, TechCrunch reported, citing data from Internet audience measurement firm comScore. Facebook counted 70.278 million unique visitors last month, compared to MySpace's 70.255 million.

Analysis: What Canadians are Searching for Online

Authored by Heather Hopkins on June 10, 2009 - 7:27am.

Last week, we did a blog post on the top categories visited by Canadian internet users. We followed that up with a post looking at the number of words used in queries. To follow this theme, today we are posting on what Canadians are searching for online. The following table shows the top search terms entered into search engines by Canadian Internet users in the twelve weeks to 30th May 2009. The table is divided into two columns to show the highest volume navigational search terms (meaning that most searchers had a clear intent to reach a particular website) and the highest volume generic terms.