History

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Member for

2 years 22 weeks

Online Profile

Full Name

Larry Gerbrandt

Title

SVP / Senior Corporate Analyst

Company

Nielsen Analytics

Company Website

http://www.nielsenentertainment.com

City

Los Angeles

State/Province

California

Country

United States

Professional Interests & Affiliations

DMC2006, Nielsen Analytics, Nielsen, TV, Audience Measurement, Commerce, Economic Models, Valuation, Media, Entertainment, Technology, Research, Digital Home, Film07

Biography

Larry Gerbrandt is general manager and SVP of Nielsen Analytics, responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space. His focus is on the convergence of content delivery and consumer media technology and the underlying economic models in the television, motion picture, cable, satellite, music, home video, video game and mobile entertainment.

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