Peter Krasilovsky

History

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Member for: 1 year 46 weeks

Online Profile

Full Name

Peter Krasilovsky

Title

Consultant

Company

Krasilovsky Consulting

Company Website

http://www.krasilovsky.net

City

Carlsbad

State/Province

Personal Blog

http://www.localonliner.com

Professional Interests & Affiliations

Advertising, Local Media, Newspapers, News, Consulting, Classifieds, Search, Online Communities, Social Networking, Social Networks, Citizen Journalism, Marketing, Marketing Research, Research, USC, Annenberg, Sarah Lawrence, NY, DC, San Diego, California, Digital Media

Biography

Peter Krasilovsky helps develop popular technologies and services that impact people and society. He also likes to help new media companies develop their business models, form great partnerships and establish meaningful market positions.

Peter's authoritative views on new media trends have regularly landed him on major television and radio business shows, as well as major newspapers and business magazines. He also is a frequent participant and organizer of media industry events, as well as the resident writer of the San Diego MIT Forum.

In recent years, Peter has been focused on local media (newspapers, Yellow Pages, search companies and portals) as it works to provide better, more profitable new media solutions. Peter's local media research has been commissioned by The Newspaper Association of America, The Yellow Pages Integrated Media Association, The Interactive Advertising Bureau and other industry organs. In his ongoing work with Borrell Associates Inc., and as the founding director of the Kelsey Group's Local Online Commerce program from 1999-2001, his clients have included a "who's who" of newspaper and directory companies, as well as their technology vendors.

Previously, Peter's focus was primarily on Big Media, Internet Service Providers, and telecommunications providers as they sought to leverage their traditional market position with interactive solutions. As Vice President with Arlen Communications Inc. from 1991-1998, he had a hand in the new media strategies of companies such as America Online, NBC, the National Football League, Hearst, Discovery Communications, Hewlett Packard and Bell Atlantic (Verizon). In the wake of the phone system's breakup from 1989-1991, Peter served as the lead analyst and editor of Enhanced Services Outlook, a monthly newsletter, where he learned first hand about the real challenges that lay in store for monopolies adjusting to market conditions.

Peter has also worked extensively with community development organizations, education providers and foundations, reflecting his belief that new media can be effectively utilized to support societal improvement. In this capacity, Peter served as an expert for the 2005 grant rounds with The U.S. Department of Commerce's Technology Opportunity Program. He has also worked extensively as an interactive media expert with non-profit think tanks, including The Markle Foundation, The Sloan Foundation The Benton Foundation and The Cable Television Information Center, where he served as Director of Research in the late 1980s.

Peter received his master's degree in communications management during the mid-1980s at USC's Annenberg School of Communications, a hub for the era's leading thinkers in media and communications. Peter's bachelor's degree is in liberal arts from Sarah Lawrence College, Bronxville, NY. While in college, Peter worked as a freelance music-and-radio industry reporter for Billboard Magazine, the music industry publication. A native of Chappaqua, NY, Peter is married to Sharon Bywater. He relocated to Carlsbad, California in 2003 after living in the Washington D.C. area for 18 years.